SmallcarBIGCITY Appoints Wardour And Oxford As Its Global Business Development Agency
One of London's most popular tour companies appoints Wardour And Oxford as its global business development agency, leading its local business development, international partnerships and franchise expansion.
Online, October 11, 2011 (Newswire.com) - Quintessentially British tour company smallcarBIGCITY has appointed Wardour And Oxford as its global business development agency to lead in-flow of domestic and international bookings as well as new strategic international expansions and franchising opportunities.
smallcarBIGCITY offers London visitors and locals a unique tour of the city's sites in an iconic British Mini Cooper, reminiscent of days gone by. With its Royal London Tour, A-List Celebrity Tour, Great Escape Tour covering Buckingham Palace, The London Eye, Houses of Parliament, Big Ben, St Paul's Cathedral, The William and Kate Tour and the Italian Job Tour, smallcarBIGCITY offers a very distinct take on one of the world's most historically rich cities.
Wempy Dyocta Koto, CEO of Wardour And Oxford said: "smallcarBIGCITY is proof that a deeply-rooted industry can be shaken and challenged with an innovative newcomer doing things differently with a mix of new ideas, new investments and new talent. The company has achieved its two years business milestone and Wardour And Oxford will fuel further growth with new local and international business development actions. Since its establishment, smallcarBIGCITY's leaders have met and gained support of the UK Prime Minister and government, driven over 2,500 tourists, risen to the top of TripAdvisor as one of the best things to do in London and attracted global media."
Robert Welch, Founder and Managing Director of smallcarBIGCITY said: "We are proud to be working with Wardour And Oxford, tapping into their business development expertise and strong global connections into the travel and tourism industry, international governments, investors, corporations and media."
Alastair Bruton, Sales Director of smallcarBIGCITY added: "With the forthcoming 2012 Olympics, we are in the process of seeking external investment to optimise our local fleet and build strategic partnerships in New York, San Francisco, Las Vegas, Los Angeles, Dubai, Singapore and Tokyo. Wardour And Oxford's reputation and talent in thinking and executing beyond the box should solidly pave the road for new ideas, new revenue and new possibilities."
Koto added: "Although the Mini Cooper is quintessentially British, the smallcarBIGCITY brand and vibrant way of exploring and celebrating a city's history, contemporary culture, local loves and insights has universal appeal. Through careful strategic planning and action, we intend to drive the company into greater brand and business heights."
Wardour And Oxford's global business development assignment commences with immediate effect, focusing on commercially optimising smallcarBIGCITY's business ahead of the lucrative London 2012 Olympic Games and complementing this with a longer term business strategy.