Small Businesses Say Social Media Marketing, Getting Web Traffic Their Biggest Marketing Challenges As Government Cuts Support
Small businesses rate internet marketing - in particular social media marketing and where to get traffic - as their biggest marketing challenges at a time when government is cutting support for them.
Online, September 4, 2012 (Newswire.com) - Small businesses rate internet marketing - in particular social media marketing and where to get traffic - as their biggest marketing challenges at a time when government is cutting support for them.
A survey of small businesses owners for The Tyson Report (http://thetysonreport.com/) reveals that two-thirds want more guidance on marketing with social media, 64% want information on where to get traffic (i.e. visitors) for their website and 49% want more information on search engine optimisation. Blogging/content production (42%) and basic marketing concepts (40%) were the fourth and fifth most requested topics respectively.
Editor of The Tyson Report Robert Tyson said: "The internet may have levelled the playing field, and we are seeing a very high level of new start-ups as a result of the recession, but the online marketing landscape has probably never been faster moving or more complex for the average business owner to negotiate."
"There is a huge need for genuinely good online marketing advice for small businesses and the UK government professes to realise how important small businesses are to the future of our economy. At the same time it has just effectively mothballed its popular Business Link service which provided support for small businesses."
The number of UK SMEs (small and medium-sized enterprises) increased from 3.5 million to 4.5 million (31.1 per cent) between the start of 2000 and the start of 2011 (source: Department for Business Innovation & Skills).
About The Tyson Report
The Tyson Report was set up in 2011 to provide business owners with beginner-friendly online training and support in internet marketing, particularly where to get traffic, social marketing and how to build a list. Its newly-launched VIP Membership service provides small businesses with support in the form of video answers to queries, expert website critiques through video, and extensive video workshops on popular topics such as social media. Prior to founding The Tyson Report, Robert Tyson was instrumental in taking a three-employee internet start-up to 13-division public company capitalised at £11m and employing 120 within 5 years.