Small Businesses Need to Sponsor Themselves First

Stowe, VT, November 17, 2016 (Newswire.com) - ​While no business doubts the value of maximizing exposure for their logo or message, many are overlooking very low-cost opportunities to do just that. Before looking for business advertising and sponsorship options with outside sources, doesn’t it make sense to brand and sponsor yourself as effectively as possible?

Jeff Nicholson, owner of Websticker and author of the book; Stick This – Using Promotional Stickers To Build Identity, Create Word Of Mouth and Grow Sales believes simple stickers are the most underrated and overlooked marketing tool in the world. In his book, he explains different distribution techniques for sticker campaigns. The lowest risk and lowest cost method he calls “Place and Promote”.

Place and Promote sticker distribution is about claiming real estate - placing promotional stickers everywhere a business owns or controls (even if temporarily). This is one of the easiest ways to build brand awareness and stay connected to customers.

Jeff Nicholson, Creative Director

According to Jeff, “Place and Promote sticker distribution is about claiming real estate – placing promotional stickers everywhere a business owns or controls (even if temporarily). This is one of the easiest ways to build brand awareness and stay connected to customers.”

Obvious examples of Place and Promote stickering include branding company vehicles and product labeling, but it goes much deeper than that. There is also signage, package labeling, equipment and tools, and all equipment and products that businesses come into contact with in their sales and service cycle.

These four questions from Jeff Nicholson’s book Stick This! will help any business quickly assess whether they are effectively taking advantage of a Place and Promote Sticker Campaign.

1.     Do you have your company logo and contact info (and perhaps slogan and services) on every company owned vehicle and piece of equipment?

2.     Do you tag or subtly add a bit of your identity (logo) to all paperwork, shipping boxes, and every product you sell or service?

3.     What additional items and locations (real estate) may be available for tagging with stickers or labels? Spend some time making a list of anything/everything that could be stickered – paper cups, bathroom mirrors, employee vehicles, a friend’s business, a customer's vacuum (if you are a carpet cleaner), etc.

4.     Does your sticker add to, or detract from, the perceived value of the product, equipment or item it is stuck on (or you plan to stick it on)? Is the presentation clean and in keeping with the company identity you want to present? Does it serve to help the customer or viewer, or does it clutter, cheapen, distract or oversell? If you are not sure, ask for opinions from trusted sources – often a different perspective is valuable. Strong designs are essential.

For more information about sticker design, marketing and production contact Websticker at 802-253-2011 or online at websticker.com

Source: Websticker