Sitecore® Fuels Global Expansion of Social Media Marketing Company Komfo With Majority Investment

Online, July 27, 2014 (Newswire.com) - Sitecore, the global leader in customer experience management, today announced it will offer enhanced social media management capabilities to its customers with the introduction of Sitecore®  Social Powered by KomfoTM. Sitecore has acquired a majority stake in Komfo, a Danish social media marketing and community engagement application provider. Sitecore’s investment will extend Komfo’s presence in global markets and forms the basis of Sitecore’s social media product roadmap.

Sitecore Social is a complete social media marketing suite that allows marketers to listen, understand, respond, amplify, and publish content in social channels at scale. Sitecore is integrating Komfo’s data-driven social listening and management tool with its end-to-end customer experience platform to deliver on the vision of personalised, multichannel marketing. Now, marketers around the world will have access to enhanced social media management capabilities, including Facebook content and advertising amplification, which empowers enterprises to own the conversation across all online and offline channels.

According to Forrester, “Social media remains a problem area for many marketers — a channel that receives heavy investment but provides lightweight returns. But in 2014, the "data in, data out" approach will help marketers not just make their social programs more effective but also start to make social data a cornerstone of successful data usage through their broader marketing plans.”[1]

To create a truly personalised, connected experience, marketers must be able to capture, analyse and execute on customer data generated across multiple channels, at any time. Sitecore Social Powered by Komfo will integrate social intelligence with customer activity from all touch points, giving marketers real-time insight into customer activity and the ability to deliver personalised digital experiences that drive measurable business results. Notable new features include:

• Clear content engagement metrics.
• Effective ad management capabilities.
• A clean and elegant interface.
• Built-in analytics.
• Content development and distribution scheduling.
• Future integrated capabilities include social listening, sentiment analysis and native advertising.

“For years I’ve been impressed with Komfo’s success in driving business through social media for their customers in Scandinavia. We invested a majority stake in Komfo to help realise Sitecore’s vision of an end-to-end customer experience management platform with a seamlessly integrated social media solution. The time is right to bring this innovative product to the global market through Sitecore’s network,” said Michael Seifert, founder and CEO, Sitecore. “This is another exciting step in Sitecore’s evolution of building a fully connected yet easily manageable customer experience management tool. I look forward to sharing further developments in Sitecore’s social media roadmap in the coming months.”

“Current social monitoring offerings are disparate, siloed solutions that do not cater to connected marketers who need to understand customer interactions across channels,” said Michael A. Hansen, co-founder, Komfo. “With Sitecore Social Powered by Komfo, marketers now have tools to know what content is getting results. We are thrilled to build on our existing relationship with Sitecore to launch a social offering on a global scale.”

Pricing and Availability

Sitecore Social Powered by Komfo will be available worldwide on July 15th. Interested Sitecore customers should contact their account managers. To access the free analytics tool, visit: http://www.freeanalytics.sitecore.net. For further information on a trial offering or product demo, visit: www.sitecore.net.

[1] “Predictions 2014: Marketing Leaders Put Insights To Use” Forrester Research. December 30, 2014.