SinoTech Group to provide digital marketing solutions for fashion retailer in China

Online, July 12, 2010 (Newswire.com) - BEIJING, China; 12 July 2010 - Today, TWICE Fashion Accessories, a leading provider of Chinese fashion accessories, announced the appointment of SinoTech Group as their digital marketing firm responsible for developing their eCommerce business line. SinoTech Group plans to integrate online performance channels such as Search, Affiliate and Social Media Marketing as well as proving sophisticated online reputation analytics (SinoBuzz) to ensure Brand reputation and competitive monitoring is achieved.

With a slogan of "Have Fun with Fashion", TWICE Fashion Accessories strives to stay connected to the fashion world by constantly researching the changing trends in global fashion market. They carry a relatively large selection of the latest fashion accessories ranging from elegant earrings to necklace sets, from cozy hats to cocktail brooch. Unlike many companies that carry the same products year after year, TWICE Fashion Accessories update nearly 100 new products a week. They offer perfect accessory for any occasion, whether it is for a wedding, a TV show or simply for celebrating.

Mirko Wormuth, the founder and Executive Director of TWICE Fashion Accessories said, "eCommerce has become a significant element in commercial activities globally, and we are pleased to appoint SinoTech Group, a leading integrated digital marketing company as our digital marketing service provider. TWICE Fashion Accessories is a brand more than a retailer. It is no doubt that this appointment will cement our extending our reach in the fashion and accessories sector."

Dr Mathew McDougall, CEO and executive chairman for SinoTech Group was optimistic about the deal: "We are excited to work with TWICE Fashion Accessories, a leading fashion and accessories retailer. Our aim is to help them become a significant eCommerce player and I believe this partnership will help TWICE Fashion Accessories generate higher brand awareness and more importantly additional sales revenues."