Simple Magic and Odyssey Launch High-Impact Private Marketplace for Advertisers
New York, June 6, 2016 (Newswire.com) - Simple Magic, a leading provider of enhanced video advertising solutions, and Odyssey, the social content platform for millennials, announced today the availability of a high-impact private marketplace; providing programmatic access to impactful formats over Odyssey inventory.
Odyssey is one of the fastest growing online and mobile platforms among millennials, with more than 30 million monthly unique visitors. The company has already expanded its audience by more than 10 million new users in the first four months of 2016. Odyssey has one of the most expansive reaches across millennials among all social platforms. The Simple Magic and Odyssey partnership creates a unique opportunity to target this highly-coveted audience with high impact units, better suited for supporting larger branding focused campaigns.
"Over the past few years, brands and their agencies have invested heavily in data and smart trading capabilities. However, all of this sophistication has so far supported only the simplest forms of ads. Now, brands can use the same sophisticated methods of buying ad placements with better, more engaging units,"
Raz Gold , Head of Product Strategy
“Over the past few years, brands and their agencies have invested heavily in data and smart trading capabilities. However, all of this sophistication was so far limited to the simplest forms of display and video ads. Now, through this new private marketplace partnership, advertisers can use the same sophisticated data-driven methods on more powerful, impactful, rich media units, which drive higher engagement and performance,” said Raz Gold, head of product strategy at Simple Magic.
The partnership allows buyers to access Odyssey’s unique inventory through a private marketplace and deliver Simple Magic enhanced video ads formats. Through this private marketplace, advertisers will also be able to utilize Odyssey’s proprietary mobile data to increase performance, as well as targeting capabilities. No creative work or approval is required as existing pre-approved assets are immediately converted to a cross screen, rich media experience.
“Odyssey is in the business of creating success with our clients, and we’re thrilled to offer our clients rich media and native ad formats that are even easier and simpler to execute. With stronger creative, coupled with our proprietary mobile data platform, our users will get more appropriate advertisements, resulting in higher engagement and performance for our clients,” said Ken Nelson, chief business strategy officer at Odyssey.
Offerings include programmatic high–impact formats, all cross-screen compatible and adjust to screen size and orientation. Additionally, no creative work is required and the units include auto initiated video and are socially compatible.
The solution is offered to selected partners that can access inventory through direct or programmatic channels.
About Odyssey
Launched in June 2014, Odyssey is a social content platform that discovers and shares a chorus of millennial voices, amplified organically through people sharing with their friends. With more than 12,000 local content creators and an audience of 30+ million monthly unique visitors, Odyssey empowers millennials restless to be heard and audiences eager to listen, presenting a rich diversity of perspectives and views. For more information, visit http://www.theodysseyonline.com/.
About Simple Magic
Simple Magic offers enhanced video advertising solutions that benefit publishers, brands and consumers. Our vision is to simplify the creation and trade of more beautiful ads through automation. Consumers appreciate it, brands love it and publishers embrace it.
Created by rich media and programmatic experts, the Simple Magic solution enables the creation of cross screen high impact units from existing pre-approved quality assets that can then be traded programmatically or through traditional channels. Hundreds of sites leverage our technology to deliver better ad campaigns to Tier 1 advertisers. For more information, visit http://www.simplemagic.com.
Source: Simple Magic Inc
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