Simple Goods That Are Anything But Simple

Online, November 15, 2010 (Newswire.com) - Los Angeles, CA - Let's face it - parenting isn't easy. Between all the advice, accessories and gadgets out there, most parents can agree on one thing - keep it simple. No one needs their diaper bag to transform into a high chair, breast pump or rocket ship. And when quality is at stake, parents want an item that will last through the years. Simply Good is doing just that - simplifying parenting with quality items for parents and baby. Simply Good is excited to announce its U.S. debut after an overwhelming international response in Europe, Asia, Australia and Brazil. Simply Good provides eye-catching, clever and practical solutions for everyday parenting needs; striking the perfect balance between nurturing a child in a protective, safe and embracing environment while considering the demands of parents' busy lifestyles.

Bright, colorful stripes in 100 percent high quality cotton make the Snugly Sling a functional, durable and aesthetically pleasing baby sling. The Snugly Sling can be worn several different ways to conform to different activities, lifestyles and stages in baby's life, as shown on the included DVD. Ultra strong seatbelt style buckle that audibly "clicks" when properly inserted to support babies weighing 8 to 30 pounds. If the buckle is not properly closed, an additional shoulder strap ensures a safe and secure hold preventing the sling from ever separating. Strong nylon-stitched seams also increase the strength of the binding, preventing tears and stretching. The Snugly Sling comes in a cute matching drawstring bag for convenient storage, making this a great gift for new parents. Available in December 2010 for $57.99 MSRP and more colors will follow in the coming months.

Simply Good's hooded Baby Towel is the perfect blend between a towel and an apron. Parents can keep their own clothes dry by connecting the Velcro-style fastener behind their neck, allowing freedom of both hands to safely and easily lift Baby out of the bath. The oversized towel is made of super thick, luxurious cotton created to stay fluffy and durable even after repeated washes. A simply good solution to a common ordeal. Available in December 2010 for MSRP $36.99

Both the Snugly Sling and Baby Towel will be available at www.SimplyGoodUS.com in December. Three other great Simply Good items will be available in spring 2011 - the Cozy Wrap, Diaper Bag and Kinderbag.

The Cozy Wrap is a stretchy high quality cotton (95%) wrap that allows moms and dads to carry their baby in four different positions for every stage of baby's development (instructional DVD included). Baby feels hugged and secure while parents have their hands free, with weight evenly distributed on their shoulders and back. The Cozy Wrap is designed with just the right amount of spandex in its fabric making it comfortable and cozy for both parent and baby, fully supporting Baby's head and neck, keeping them in place while asleep or awake. The wrap also naturally tilts the pelvis, fills out the hip sockets and aligns the spine; a feature unlike most similar products on the market. The Cozy Wrap's length also allows it to be worn comfortably by any type of body complexion. Available in spring 2011 for $64.99 MSRP

Simply Good's Square Diaper Bag will be perfect for both Mom and Dad. Made of luggage-style nylon for durability, it easily converts from a handheld diaper bag to a backpack, messenger bag and stroller/saddle bag. An insulated bottle compartment, exterior wipe dispenser, and removable changing pad are just a couple of the features that make this anything-but-simple diaper bag a notch above the rest. But it doesn't stop there - also coming in spring 2011 is Simply Good's Diaper Bag for Multiples! With two pacifier compartments and four bottle holders, carrying supplies for two has never been easier. Available in spring 2011 for Square $89.99/Multiple $119.99 MSRP

Simply Good's Kinderbag will be the perfect introductory backpack for preschool and kindergarten. Style and function meet convenience and ingenuity. The Kinderbag comes in several color combinations, so there's something for every child's personality. It has a separate insulated compartment for your child's snacks and lunches. The strength and durability of the Kinderbag makes it a perfect bag for trips to the park, beach or to Grandma and Grandpa's house. Available in spring 2011 for $29.99 MSRP

Simply Good items will be available early December at www.SimplyGoodUS.com. Simply practical. Simply comfortable. Simply safe. Simply stylish. Simply Good.

About Simply Good:
Simply Good products are sold globally and are expanding its distribution constantly. Simply Good has been bringing quality products to parents around the world since 1999. After 12 years the company is proud to introduce the best of its product line to the USA.
Simply Good products are created on the basis of the following pillars: Simply Safe, Simply Quality, Simply Practical, Simply Comfortable, Simply Stylish, Simply a Great Gift.

Twitter: @SimplyGoodUS
Facebook: www.facebook.com/SimplyGoodUS