SilverTech Hires Agency Exec to Spearhead Customer-Focused Growth

MANCHESTER, N.H., March 23, 2023 (Newswire.com) - SilverTech, a national digital experience agency, today announced that Michael Giovinelli has joined the growing agency as Vice President of Strategy and Client Success. Giovinelli, a former Boston-based GYK Antler Agency department head, will be focused on driving a customer-centric culture at the 90-person agency and building long-term client-valued relationships through an expansion of digital strategy, marketing, and account management services. 

"This leadership role was essential for the next stage of our growth. As we see customer service quality rapidly deteriorating in other industries, we made the decision to double down on providing exceptional service and value to our clients," stated SilverTech CEO, Nick Soggu. "We're challenging each other to look at everything we do from the customer standpoint. We're investing in team training, expanding services, and bringing on experienced leaders like Mike so the measure of our success is really the strength of our relationships."

Giovinelli's role at SilverTech will be to reinforce and lead expanded account management practices, work directly with key accounts to develop long-term roadmaps to meet their scaling needs and use his experience to grow the agency's digital marketing and digital strategy offerings.

"SilverTech has always been on my radar as a shop that's been highly regarded in the industry. I see tremendous opportunity here and am really excited to evolve the business alongside a very talented team," stated Giovinelli. "This strategic focus will enable us to provide best-in-class web and digital-first marketing solutions that will give our clients a competitive business advantage."

Prior to SilverTech, Giovinelli worked in both traditional and digital. He has advised clients in verticals including Consumer Products, Retail, Tourism, Healthcare and Financial Services for brands such as Timberland, Sweet Baby Ray's, Green Giant, and Hometown Financial Group.

About SilverTech

SilverTech is a digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design and development, data and technology integration, and digital business consultation. Clients include national and global brands such as Stockman Bank, Progress Software, Drexel University, Georgia Pacific, Allison Transmission, Renown Health, and others.

Source: SilverTech