Shasta Lauches Three New Flavors

Online, September 1, 2011 (Newswire.com) - Shasta Beverages, Inc., a national leader in flavor creation, is bringing an extra blast of fun and excitement to Summer 2011 with the launch of three new flavors. California Dreamin', Very Cherry Twist and Fiesta Punch! are taste sensations in a long tradition of effervescent flavor creations from Shasta - sure to make it feel like summertime... anytime.

California Dreamin' takes a classic combination and makes it pop! The smooth pairing of orange and creme will tingle your palate. Very Cherry Twist has the crisp taste of lemon-lime twisted with sweet cherries to add a little zing to your zest. And when fruit doesn't pack enough punch for the party, throw a fiesta. Fiesta Punch! explodes with refreshing bursts of pineapple and watermelon.

The new flavors are available in 12-pack cans and 2- and 2.5-liter bottles - offering convenience and value for varied consumer needs.

Only the largest of fiestas is worthy of celebrating the launch of these new flavors. Shasta has been running its Big Backyard Fiesta Sweepstakes since July 15, ending on September 30, and Shasta fans are invited to join the fun. LIKE Shasta Soda on Facebook and sign up to win, or go to www.shastapop.com and click the link to the Shasta Facebook page.

The Big Backyard Fiesta Sweepstakes and new flavor launch are part of the Shasta multimedia Summer 2011 branding campaign, which includes a mix of TV and radio advertising along with online social media marketing - highlighting the brand's wide range of flavors, broad consumer appeal and value.

About Shasta Beverages Inc.
Since its founding in 1889, Shasta has been a beverage industry pioneer and family-trusted staple in America, with over 30 unique, innovative and distinctive soft-drink flavors ranging from Tiki Punch and Grapefruit Zazz to familiar favorites such as Creme Soda and Root Beer. For more information, please visit www.shastapop.com, or Shasta Soda on Facebook and Twitter.