SenovvA Aligns with Top Producers to Help Bring Broadway's Most Technologically Advanced Musical 'American Idiot' to Stage

Online, April 21, 2010 (Newswire.com) - SenovvA, a leading broadcast, theatrical and corporate events production company, recently aligned with the producers of American Idiot to help bring the media assets of the much anticipated Green Day rock opera to stage. Officially opening last night at the St. James Theatre, this technologically advanced musical leverages the latest in new media tools to deliver an experiential theatre-going experience.
SenovvA's technical craftsmen collaborated with the creators of the new Green Day musical to provide all video, projection and media server components. The result is one amazing night of theater featuring: hundreds of miles of cable, 41 Sony HD monitors, 17 top-of-the-line Green Hippo media servers, three 20,000 lumin projectors and two Sony HD cameras for an innovative live theater experience.
"It would be foolish of me and my designers not to embrace video and projection in a really giant way," said Michael Mayer, director of American Idiot and a Tony Award-winning American stage and film director.
"Broadway productions are continuously pushing the boundaries with new media as part of story telling," said Arianna Knapp, producer at SenovvA and project leader for its role in American Idiot. "When the designer and director explained their vision for the role of media and television in American Idiot, we delivered with a wall blanketed with Sony TV monitors and driven by the most comprehensive Hippotizer media server technology set-up that ever been -all designed to tell Green Day's story."

About SenovvA, Inc.
SenovvA is a world-class broadcast, theatrical and corporate events production company with capabilities ranging from audio and video display staging to content development and production management. Specializing in production solutions, SenovvA provides ground-breaking video, audio, lighting and staging equipment, technical services, design and planning and production management for broadcast, theatrical and corporate/industrial events and meetings worldwide. SenovvA has created stunning visual productions for a diverse portfolio of clients ranging in size and scope from the Academy Awards broadcast, to the Elton John AIDS Foundation Oscar Party, The FORTUNE Most Powerful Women Summit, Mercedes Benz USA North American Debut and Press Toursand the list goes on.
For more information on the production design capabilities, management services and expertise SenovvA can offer, please visit senovva.com, become a fan of us on Facebook or call 213-689-6900.