Sefati Consulting Shares the State of Enterprise SEO in 2017

The enterprise SEO professionals at Sefati Consulting provide insights into this year's biggest trends and most noteworthy strategies.

One of the challenges facing SEO professionals is the ever-changing nature of the business. Due to shifts in technology as well as consumer habits, SEO is never static—and the enterprise SEO professional must pause for regular temperature checks, verifying what’s working and what isn’t working within the field. In a new statement to the press, Sefati Consulting Group details a few key findings from their proprietary research, sharing some general insights into the state of enterprise SEO in 2017.

“One important point about enterprise SEO in 2017 is that it accounts for a large percentage of marketing spend,” comments Al Sefati, the founder of Sefati Consulting Group. “In fact, our research shows that most large companies spend more than $5,000 monthly on enterprise SEO efforts.”

Technical SEO is deemed to be the highest priority, according to our research

Al Sefati, President

But how exactly is this money being spent? Sefati offers some insights into the activities that enterprise SEOs find to be most beneficial. “Technical SEO is deemed to be the highest priority, according to our research,” says Sefati. “After that, the top priorities are content development, traffic analysis, and link building. All four are vital components for an effective enterprise SEO strategy.”

Another important consideration: The most pressing issues that SEOs face. “We found that content development is the biggest source of concern for the enterprise SEOs we surveyed,” says Sefati. “Mobile optimization and voice search are also big ones.”

Finally, Sefati points to the strategies most highly prized by enterprise SEOs in 2017. “We found that technical on-site SEO is still the primary source of traction, but many enterprise SEOs also favor user experience, mobile search, local SEO, and link building,” he explains.

The bottom line is that enterprise SEO is changing all the time—and it’s hard work simply to keep up with the latest trends. “That’s why we recommend all internal marketing departments work with enterprise SEO professionals, who can help develop an overall strategy that aligns with all the most recent data,” Sefati offers. “To learn about how Sefati Consulting can help, we urge you to contact us today.”

ABOUT SEFATI CONSULTING 

A data-driven enterprise-level search marketing firm in Orange County, California, Sefati Consulting boasts years of experience, a high degree of technical expertise, robust content creation capabilities, and certification in several leading enterprise SEO tools. Currently based in Orange County, the company will soon open two new offices to provide Los Angeles SEO and San Diego SEO services. Sefati Consulting is known for its personal approach, tailored to meet the needs, goals, and budgets of each client. More information about Sefati Consulting is available at Sefati.net.

Source: Sefati Consulting