Scorpion Associates Plans for Successful 2016

Indianapolis, IN, January 29, 2016 (Newswire.com) - “We’ve already lined up many exciting campaigns and set aggressive goals for the first quarter of next year,” shared Joslyn, Scorpion Associates’ Director of Operations. “More importantly, we’re doing our homework now to ensure that we’re providing brands with a competitive edge.”

Enhancing productivity has been on the minds of Scorpion Associates’ team members. “We performed well in 2015,” Joslyn noted. “However, we’re continuing to grow and hire new associates. This requires us to be even more on point going into the busy first quarter.”

"Scrum and other agile platforms offer many ways to simplify tasks and break projects into manageable segments,"

Joslyn , Director of Operations

Among the productivity best practices the team has been exploring are productivity apps that help them manage projects faster. “Scrum and other agile platforms offer many ways to simplify tasks and break projects into manageable segments,” Joslyn explained. “We’re looking into ways to apply what works in other fields, like software development, to our methods. That’s part of being innovative.”

Other productivity habits that Joslyn and the firm’s managers are encouraging their team members to follow include changing their scenery frequently, meditation, effective delegation, and focusing on one task at a time rather than attempting to multitask. “You’d be surprised how much more efficient you can be if you stick to working on one thing at a time rather than trying to jump back and forth between multiple items,” she said. “You don’t lose the momentum and therefore you complete your assignments faster.”

Scorpion Associates’ Managers Review Technology Trends for 2016

As Joslyn noted, the Scorpion Associates team has been learning about upcoming trends for next year. One that caught their eyes was how small businesses will be able to access big data. “This is huge,” she exclaimed. “When it comes to marketing, the ability to utilize information such as demographics and consumer preferences is essential to creating accurate profiles. Before, it’s only been larger firms that have been able to afford it. Now there are business intelligence tools that fit within the realm of a smaller business’ budget.”

Another major move anticipated for 2016 is the possible “Buy” button for Facebook and other social media sites. “This could allow brands to capitalize on the digital relationships they’ve built with customers,” Joslyn shared. “It provides for a faster response to consumer triggers.”

“Overall, the trends we’re seeing for 2016 look positive,” Joslyn concluded. “It’s going to be a fabulous year.”

About Scorpion Associates

Scorpion Associates is the interactive marketing agency that is known for creating major impact. Whether you run a local brand or a Fortune 500 company, you can take advantage of our creative and data-savvy team of branding specialists. We manage all of your marketing needs. By creating our campaigns from the ground up, we deliver the most leads and conversions. Our team offers expertise in a wide range of areas. Combining design, tech, and production, we build truly unique brand experiences. We have formed partnerships that add to our core capabilities. This approach to growing brands allows us to post unmatched returns.