Sanitized™ Antimicrobial Products Featured in the Levi's® Brand "Commuter" Series (for Cyclists)

Online, July 19, 2011 (Newswire.com) - Greenville, SC - SANITIZED AG, the worldwide leader in antimicrobial hygiene protection, will provide innovative performance apparel technology to the Levi's® brand "Commuter" series, newly designed for the needs of the urban commuter cyclist and are now available in selected stores. Built around the 511™ Skinny Jean and the classic Levi's® Trucker Jacket, this collection features fabric and construction upgrades that increase mobility and durability, while protecting cyclists from the potential hazards of their daily commute.
When commenting on the Commuter series, Erik Joule, Senior Vice President of Levi's® Men's Merchandising & Design, said, "This product was born from innovation and classic American style - it's about designing product for people who ride bikes, by people who ride bikes. We knew that our jeans were already being worn by urban cyclists across the country. We listened to what they wanted and created a product with performance traits for biking that also functions as daily street wear."
"To this end, SANITIZED AG is proud to be an innovative partner in the newest collection from the Levi's brand," says Darrell Burnette, the company's business development manager for North America. "The role of our Sanitized™ hygiene function, a textile finish found in both the denim and non-denim fabrics of this collection, is to provide protection against odors for long-lasting freshness and comfort,"
According to Burnette, the denim fabrics benefit from the Sanitized™ T20-19 hygienic finish for textiles because it was designed to be compatible with other treatment technologies providing other features in this collection. The non-denim fabrics contain the Sanitized® Silver hygienic protection for textiles which is based on silver salt (not metallic silver) which is scientifically recognized as having natural antimicrobial properties. Sanitized™ products act on the bacterial cell membranes, which prevent their growth and hinder the reproduction of the bacteria responsible for the development of unpleasant odors - offering optimal freshness, comfort and protection.
In addition, the Sanitized™ products used carry bluesign® approval and the Oeko-Tex 100 registration (class I-IV) indicating both have undergone stringent quality tests and have met the highest requirements. "SANITIZED AG is an environmentally conscious company. These quality seals demonstrate that Sanitized™ products are safe for man and the environment," says Burnette, who is a chemist by training with over 20 years of textile/specialty chemical experience.
For more information, visit the company's website at www.sanitized.com
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About SANITIZED AG
SANITIZED AG is the leading worldwide producer of antimicrobial hygiene products and material protection for textiles and plastics. For over 50 years this pioneering Swiss company has used the latest technology to develop individual antimicrobial hygiene solutions. SANITIZED AG is committed to responsible ecological practices with products that use only scientifically researched and registered antimicrobial active ingredients, which have undergone strict, internationally approved risk assessments for man and the environment. The company also offers support for marketing and technical queries, comprehensive testing services, and a universally recognized brand and licensing concept. SANITIZED AG customers and license partners receive all products and services through the worldwide marketing network of a partner company Clariant International Ltd., a specialist in textile finishing and plastics additives.

About the Levi's® brand
The Levi's® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's® jeans have become the most recognizable and imitated clothing in the world - capturing the imagination and loyalty of people for generations. Today, the Levi's® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. This range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi's® brand, its products and stores, visit www.levi.com.