Sales Portal Is The People's Choice For The Direct Marketing Association's Prestigious Innovation Awards

Online, October 14, 2010 (Newswire.com) - Sales Portal was the People's Choice for the most innovative product at the Direct Marketing Association's prestigious Innovation Awards. The award was given to the product that attendees and exhibitors of the DMA2010 Conference voted as the most creative and ingenious amongst a pool of twenty finalists. Sales Portal's revolutionary approach to revenue enhancement has been enthusiastically embraced by the direct marketing and call center industries since its launch earlier this year.

"To be nominated as a finalist for the DMA Innovation Awards was an honor in and of itself," commented Sales Portal CEO Saurabh Khetrapal, who continued, "And now to have won the People's Choice Award is extremely gratifying. We are very excited to be part of the wave of innovation in direct and digital marketing technology."

Sales Portal's platform enables companies with phone-based sales and customer service to further monetize their phone traffic; and marketers on Sales Portal generate highly qualified inbound phone leads on a pay-per-call basis. Unlike traditional third party upsells and cross-sells, which have come under advancing regulatory scrutiny, Sales Portal's proprietary cross-pitching™ process offers callers the opportunity to hear about a complementary and highly relevant product after a caller's principal reason for telephoning has been satisfied. A compliant lead is then warm transferred to a lead buyer's telemarketer whereby an entirely separate pitch for the relevant secondary product occurs. There is no negative option marketing and no data is passed in the patent-pending, FTC-compliant model. The Sales Portal platform is auction-based and both lead sellers and buyers can choose the companies and products that they align themselves with.