S T R O T - The Source of Good Living A home is a reflection of those who dwell within

Online, January 14, 2010 (Newswire.com) - Envisioned as the complete luxury home service, with unprecedented sophistication, furniture and home accessories line evoking a fusion of rich classic and contemporary design, an ode, to the traditional furniture blueprint for the modern home with a flavor of the future; Welcome to STROT, an exclusive furniture and home accessories label from Continental Furnishers.

Located in the heart of Delhi in a sprawling location on RK Ashram Marg (near Gole Market), STROT is the dream child of Mr. Sanjiv Lamba, the Managing Director of Continental Furnishers - the oldest and most reputed name in India for turnkey interior projects for more than half a century. With an in-house team of interior design specialists, headed by Sanjiv's son Sidhant Lamba, and an army of highly skilled craftsmen, these established pioneers decided to meet the increasing demand for fusion contemporary design furniture - creating a brilliantly structured line of home furnishing solutions, to be exclusively retailed under the banner of STROT.

Customers meander down a path that leads them past a green belt, through the gates and a cozy courtyard into the flagship showroom that unfolds like a vision in itself. The gargantuan display area, tastefully festooned with the collection, offers the clients an unprecedented and panoramic view of what STROT has to offer. At the heart of the STROT experience is a deep passion for design that helps you transform the environs of your space into a statement of style.

Positioned in the elite setting of Sardar Patel Marg, the recently revamped 25 room boutique Hotel Diplomat, owned and managed by many generations of the Lamba Family, stands now as a landmark to the signature style of Strot's revolutionary
interior concepts. Doors with mother of pearl detail and beds showcasing the same against a backdrop of exotic inlay and dark wood bring a touch of chic sophistication to all the elegantly appointed rooms; some with their own view of a silent water body runny along the exterior periphery of the bay windows and others with a glimpse of the inviting greenery of this premier locale.

STROT's Personal Touch

Lead by Sidhant Lamba; the young family protege armed with an interior design degree from AID New Delhi, with skills fine-tuned through a short course at Inchbald and Central Saint Martins, STROT's interior design department specializes in offering solutions for customer's homes beyond the already vast range on display at their showrooms. Customized design and its manufacture to suit the client's personality and their unique product specific demands, contribute to the uniqueness and exclusivity of the products obtainable at STROT.

The parent company, Continental Furnisher's tryst with furniture began nearly six decades ago where over the years, customization of furniture and development in close association with its craftsmen and design team has become a distinguishing trademark. The Indian legacy of intricate detailing and their commitment to the vast list of loyal high profile clientele became the strength for Continental furnishers as a reputed entity in its field.

Customization of furnishings is indeed key to creating a unique experience for its clients that include business mammoths Essar, Airtel, the Birla Group, Spice telecom and a long list of world class hotels amongst others, with the help of its accomplished workforce.

Given its expertise to create sophisticated interior design solutions through customization of furniture, with STROT, you now have the chance to walk into a retail store and have the choice of developing a tailor made look that would best suit your requirements.

"Due to the increased levels of exposure to the global standards of furniture design and its relative availability, the Indian home maker is more aware of what completes the perfect modern home, without running the risk of being too different. Here at STROT we aim to create furniture with a balanced look that has equal proportions of both, the traditional and the modern contemporary, world", says Sidhant Lamba.

STROT: The Furniture

Aptly described the collection at STROT would give new meaning to the phrase, "Global chic meets traditional classics". Their diverse styles of furniture manufacturing range from soothingly bold to eloquently sober. A diverse assortment of pieces ranging from bedroom classics to coffee room must haves, some plain and elegant and others an abstract piece of art in themselves replete with horn or mother of pearl detailing, would satisfy the demands of a varied range of clientele.

Beds; with horn inlay and mother of pearl detailing, with headboards finished in glass, metal or the omnipresent dark toned wood; a classic sleigh design or a traditional box layout make a statement in any setting and helps reinvent a tradition as old as civilization itself.

Coffee tables; in an assortment of decorated marble, exquisitely finished granite or accented wood in a variety of natural colors, both bold and muted, shaped and sized to suit an unimaginable demand range, redefine classic looks with bold contemporary lines and colors.

Dining tables; in stone or Mediterranean chip work motif's, in dark wood or lighter tones resonate with impeccable finishing and are worth an extra whisper at any gathering formal or not.

Sofa's, recliners and armchairs; in merculite leather and herring bone, in simple lush upholstery or in basic wood flaunting an international progressive style, in an unending list of variety, color and feel promises to give any room an added edge.

Website: http://www.strot.in

Address: Adjoining DDA Park, R.K. Ashram Marg (Gole Market), New Delhi.

Timings: 10 A.M. to 6.30 P.M. (Sunday Closed)

Phone no: 011-23745481/ 23348424