RockIt is Embracing New Training and Development Methods

RockIt's director highlighted the importance of training and a few methods the firm's leaders are utilizing. He also offered his insights on why companies tend to overlook training and development.

Company leaders at RockIt are putting fresh emphasis on the value of training and development. They understand the importance of improving their team members’ skills on a constant basis. “For us, training doesn’t stop after the onboarding process is complete,” said Doug, the company’s director. “We want to make sure that people are learning and sharpening their skills every day. We’re using some new methods to do just that.”

One strategy the firm’s leaders are using is a team training program. As the director explained, “Whether it’s public speaking, customer service, or organizational skills, we have organized monthly training sessions that our team members can attend together. I think these sessions are ideal for bringing our people closer while they become stronger professionals. I’m already looking forward to the next one.”

RockIt's director discusses the importance of ongoing training and why it's often neglected by business leaders.

Doug, Director

Company leaders are also planning to conduct needs and skills analysis before planning each new training event. As Doug said, “Without setting clear goals from the beginning, it’s hard to expect much in the way of success from a training session. We are committed to giving our people the right tools to heighten their performance, so we will thoroughly examine what they need to get out of our training and development efforts.”

RockIt’s Director Explains Why Companies Often Neglect Training and Development

Despite the many positive effects of ongoing training and development, many companies overlook these processes. Doug and the rest of the RockIt management team understand that this is typically due to a narrow focus on only the here and now. As the director put it, “So many businesses are frantically reorganizing and trying to do more with less. That makes it tough for many leaders to focus on training sessions that have long-term effects. They tend to view development strategies as non-essential and as investments that might not pay off.”

Many business leaders also feel that there just isn’t enough time to indulge in continuing training and development. This is likely a result of the highly competitive marketplace. The leaders at RockIt feel that carving out time for ongoing skill building is a necessity. As Doug concluded, “There’s always time for important pursuits. If you make training a priority on a regular basis, you can find ways to fit sessions into your company’s schedule, no matter how much you have on your plate.”

About RockIt

RockIt is a full-service promotional firm committed to using interactive outreach methods to ensure visibility and consumer engagement for represented brands. The company’s team of brand ambassadors leverages cutting-edge research and analysis to impact the public on a deeper level than indirect techniques such as billboard ads can manage. This results in lasting relationships between the products they promote and consumers, which leads to repeat business and explosive profitability. RockIt has served an impressive portfolio of organizations, ranging from fledgling startups to well-established Fortune 500 firms. To learn more about how the team helps companies thrive, visit rockitinc.com today.