Riverpoint Management Team Attends Rewarding Conference

Leaders and team members from Riverpoint Management have returned from an inspiring leadership conference. The firm's director of operations detailed the event and shared her best advice for networking at conferences.

​Riverpoint Management was well represented at the recent leadership conference. The event brought top industry performers together and offered huge benefits to the firm’s associates. As Kelly, the company’s director of operations, explained, “The conference provided our team members the chance to rub shoulders with influential leaders from across the country. They also got to share best practices and research tips with some of the most dynamic people in our field.”

The conference also featured inspiring speeches and informative seminars, all of which will lead to enhanced performance for the firm’s associates. “There was something for everyone at the conference, and I have full confidence that we are set up to achieve great things in the coming months,” added the director. “It doesn’t take much to motivate our people, and this trip to the leadership conference has really left them fired up to reach new heights of success for Riverpoint Management.”

"In a crowded event hall or convention center, it can be tough to properly focus your networking efforts,"

Kelly, Director

Riverpoint Management’s Director of Operations Offers Advice for Networking at Industry Events

Kelly and the rest of the Riverpoint Management leadership team know how difficult it can be to make real connections at an industry conference. “In a crowded event hall or convention center, it can be tough to properly focus your networking efforts,” added the director. “I always remind my team of a few helpful techniques to make things a bit easier.”

The director begins by telling her team members to do their homework before an event starts. As she commented, “You have to network with real intent. If you know which companies will be in attendance and who will represent them, you’ll know exactly who to pursue. A little bit of research goes a long way in a conference setting.”

It’s also important to avoid arriving too early for the day’s proceedings. “If you get there before things really get going, it’s almost guaranteed to be an awkward experience,” Kelly noted. “It’s especially difficult to start and maintain a good conversation in this situation, because you and your conversation partner will just be looking around to see who else is arriving.”

Another tactic Kelly recommends is asking open-ended questions when interacting with new connections. “If you’re just getting yes’s and no’s from the other person, you aren’t likely to figure out what kind of value you can offer,” she said. “When you ask open-ended questions, you encourage your contacts to talk more about themselves and their unique needs. From there, you can focus on the specific type of help you can provide.”

About Riverpoint Management

Riverpoint Management combines effective promotional strategy with impeccable delivery. Using interactive marketing, the firm helps its clients reach customers through initiatives that create measurable bottom line results. Every strategy is customized for the client to suit its objectives and the needs of its target consumer market. The end result is a promotion effort that creates strong mutually-beneficial bonds between clients and the prospective customers. Brand awareness increases by successfully entering new markets and strengthening position in current sectors, proving direct marketing methods are efficient and effective for small and large companies alike.