Riverpoint Management Discusses Interactive Marketing Trend
Micro-targeting and personalization are two of the latest marketing trends to gain traction with brands. At Riverpoint Management, these concepts have long been the foundation for developing interactive marketing campaigns.
Pittsburgh, PA, July 31, 2015 (Newswire.com) - “I guess you could say we’ve been ahead of the trends,” cited Kelly, Riverpoint Management’s director of operation. “Interactive marketing’s effectiveness lies in the ability to connect with customers face to face. The only way in which you can accomplish that is through targeted marketing.”
Kelly explained the concepts of micro-targeting and personalization and how they benefit their approach. “It’s all about knowing your audience,” she said. “This requires cutting-edge research. We use demographic data to build a brand’s consumer profile. We ask lots of questions. For example, who is likely to purchase this product? What are the consumers’ likes or dislikes? What are their unique needs? It’s hard to successfully grow brand awareness when you’re trying to appeal to everyone.”
"It's all about knowing your audience,"
Kelly, Director of Operations
The Riverpoint Management team’s marketing approach relies on micro-targeting in order to connect brands with consumers. “This strategy places us where the specific consumer group is located. As a result, we can address their questions immediately,” Kelly said. “We’re providing them with a personalized brand experience. They can see how the product works and visualize how it will improve their lives. This is critical for purchasing decisions. When customers feel like they’re part of the experience, they buy products. When they like what they buy, they share it with their friends. This is how brands grow.”
Riverpoint Management’s Approach Drives Their Continued Growth
Kelly noted that due to the increased trends indicating interactive marketing’s effectiveness, Riverpoint Management has enjoyed an uptick in business. “We’ve been very successful in helping brands reach their marketing goals,” she said. “We’re expecting that our business will continue to expand in the next few months as well.”
“We seek talented people who are positive, motivated, and like working with others,” Kelly said. “We have a strong team-based culture. Our current crew works well together. Therefore, we need people who will fit nicely with this mix.”
As the positions offered by the company are customer-facing, communication skills are important. “Interactive marketing is about building relationships,” Kelly stated. “Anyone in this role has to be both a good speaker and a good listener. These are skills we work on with each of our associates.”
Kelly noted that the company invests in training team members to gain the needed skills. “There is an art to what we do,” she explained. “These skills require ongoing efforts to maintain and refine. Our associates never stop learning.”
“This is a growing sector of the marketing industry,” Kelly said. “All the more reason to join us now.”
About Riverpoint Management
Riverpoint Management combines effective promotional strategy with impeccable delivery. Using interactive marketing, the firm helps its clients reach customers through initiatives that create measurable bottom line results. Every strategy is customized for the client to suit its objectives and the needs of its target consumer market. The end result is a promotion effort that creates strong mutually-beneficial bonds between clients and the prospective customers. Brand awareness increases by successfully entering new markets and strengthening position in current sectors, proving direct marketing methods are efficient and effective for small and large companies alike.