Rick Hoffman Joins Pacific Sotheby's International Realty's Senior Management Team
Palm Springs, CA, August 19, 2019 (Newswire.com) - Pacific Sotheby's International Realty is proud to announce that real estate industry veteran, Rick Hoffman, has joined the company as Regional Manager for the Coachella Valley.
In this role, Hoffman is responsible for fulfilling Pacific Sotheby's International Realty's commitment to becoming a significant market force in the Desert by providing its agents with the benefits of new local leadership, agent support services, exclusive marketing initiatives, and access to the global network offered by the world's leading luxury real estatebrand, Sotheby's International Realty.
"We have known Rick for many years and have tremendous respect for him as a leader in our industry," says Steve Games, CEO, Pacific Sotheby's International Realty. "With his leadership experience and extensive understanding of agents' expectations, we are confident that Rick will help propel our company to the next level in the Coachella Valley market. He will also be contributing to our overall strategy for growth in Southern California."
Hoffman has over 40 years of experience as a residential real estate brokerage executive. He served as President and COO of Coldwell Banker Residential Brokerage in San Diego. Before that Hoffman was one of the founders and President and COO of Coldwell Banker Associates Realty - which was, at the time, the third-largest Coldwell Banker franchise in the U.S. He also co-founded and was CEO of ERA the Property Store. Additionally, he has served as President of the San Diego Association of Realtors and was a multi-year member of the Board of Directors of the California Association of Realtors where, for a time he served as chairman of their for-profit subsidiary, Real Estate Business Services (REBS).
"The most successful organizations in real estate are known for having cultures that are positive, collaborative, innovative, uplifting and real," says Hoffman. "These are the principles created by Steve Games, Nyda Jones-Church and Brian Arrington at Pacific Sotheby's International Realty, so when they approached me with the opportunity to help build their brand in Desert, I jumped at the chance."
Hoffman believes that Sotheby's International Realty is an exceptional brand, second to none and that homeowners in the Coachella Valley recognize that brand matters. Hoffman's objective in the Desert is to increase brand awareness by communicating the specific benefits provided by Pacific Sotheby's International Realty not only to consumers but to the individual Realtor as well.
A California native, Hoffman is a graduate of San Diego State University with a Bachelor of Science Degree in Marketing. He holds the E-Pro designation from the National Association of Realtors (NAR) and is a graduate of the Wharton School of Business Real Estate CEO series.
Pacific Sotheby's International Realty currently has three office locations in the Desert - two in Palm Springs and one in Indian Wells and are planning on expanding with an additional office location in the La Quinta area. Rick Hoffman can be reached at 619.925.2855 or via email at rick@rickhoffmanrealestate.com.
Source: Pacific Sotheby's International Realty
