Retailers Struggle to Cope with the Demand for Designer Wellies

Online, September 3, 2013 (Newswire.com) - Wellington boots comparison website Funky Wellies UK experiences a boom in Hunter wellies sales during the busy festival season as some retailers struggle to cope with high demands for the popular footwear brand with many variations sold out in early August.

August is well known to be a busy time of year for UK festivals so naturally a shopping rush occurs during the summer time with eager festival attendees looking to stock up on the necessary equipment to ensure they have everything they need for a few days living in a field.

This naturally involves camping equipment of all kinds but more recently festivals have become a time to make a fashion statement and now choosing a wardrobe for a festival looks to be taking more priority than ever, especially for females.

Funky Wellies UK act as a comparison site to find the best deals online for designer wellington boots and the site has recently experienced an unusual surge in visitors and click-through's to resellers. This is often straight forward enough to deal with for both parties but in August there were sellers that were actually 'out of stock' on a number of different welly types, particularly 'Hunter wellies'. This page for Hunter wellies on the website was particularly popular for visitors due to the high number of sale items. However the 'out of stock' notices kept the business busy with many items even coming out of sale immediately.

The founder of Funky Wellies UK, Craig Cartwright spoke about the summer rush; "We were surprised in the amount of traffic going between our sites and the retailers, many stores initially stopped the discount sales on all Hunter wellies with the rush but then later we started to see many sellers, particularly on Amazon show the 'out of stock' notice instead."

"Normally sellers are prepared for a rush but this year without naming any names it appears some northern based UK welly retailers were significantly under-prepared for this August welly spending spree and we had to inform customers of the bad news that there were very little remaining as a result".

Things appear to have calmed again now with sellers stocking back up but such a surge could possibly see a well prepared Christmas for more welly retailers.

Funky Wellies UK is a comparison site created in 2011 to help provide deals on cheap funky wellies available in the UK.