Restaurant Owners Report Success in Targeting to At-Work Consumers
WorkPlace Impact Increases Media Targeting Capabilities for Restaurants
CLEVELAND, Ohio, July 12, 2017 (Newswire.com) - WorkPlace Impact, the leader in marketing to consumers at work, has yielded dozens of successful at-work media campaigns on behalf of restaurant owners. Specifically, WorkPlace's network — the largest opt-in network of businesses — reaching 60M+ consumers at-work nationally, has increased its footprint and services to serve the needs of restaurant owners looking to increase sales.
President of WorkPlace Impact Tim McCarthy says, "We've always had a restaurant category, but this quarter we've invested further in aligning to the current needs of restaurant owners to increase foot traffic."
"Restaurant traffic is down, and consumers at-work are a great audience to motivate for restaurant establishments to garner breakfast, lunchtime and dinner orders."
Tim McCarthy, President, WorkPlace Impact
McCarthy noted the five-quarter slump in restaurant traffic, as reported in National Restaurant News in April,1 has inspired many customers and the WorkPlace Impact team to invest in more media services to reach hungry consumers in the workplace.
WorkPlace Impact is excited to continue work with innovative restaurant brands employing new capabilities and delivering the most impactful marketing plans to at-work consumers. Custom media planning to at-work consumers and case studies are available upon request.
About Workplace Impact:
WorkPlace Impact, the leader in workplace marketing, has been helping brands insert their marketing messages into workday conversations for 29 years. WorkPlace Impact does this through its proprietary network of one million employers across the country who represent 60 million employees. The company is unmatched in generating brand engagement and word-of-mouth within the social environment of the workplace through various types of programs including experiential events, product sampling programs, traditional print advertisements, and digital media integration.
Call or email for brand profile for your next campaign:
(800) 435-7576 | info@workplaceimpact.com
1http://www.nrn.com/sales-trends/q1-restaurant-sales-performance-disappoints-despite-march-improvements.
Source: WorkPlace Impact
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