ReputationChanger.com Delivers Brand Enhancement for Hotels, Small Businesses

Online, July 19, 2012 (Newswire.com) - Online reviews are vitally important to the owners of hotels-and not just for the obvious reasons. It goes without saying that any business owner would prefer positive press and rave reviews over consumer pans, just as it goes without saying that a glut of negative online reviews could potentially drive customers away in droves. According to a new report, however, there are other bottom-line concerns that involve online reviews. Specifically, recent studies indicate that consumers are willing to spend a great deal more money on hotels with positive customer service reviews than hotels with negative or lackluster reviews-as much as 38 percent more, in fact. This finding goes a long way toward explaining why more and more hotels are seeking the brand positioning services of companies such as ReputationChanger.com.

Cliff Stein, the Chief Executive Officer of ReputationChanger.com, has responded to the new report with a statement to the press. "This report underscores the supreme importance of online reputation management, for hotels as well as others types of small business," Stein observes. "ReputationChanger.com works with an array of corporate clients, including many hotels, and what we offer is, in effect, the chance for these clients to control how they are portrayed on the Web. We help them to enhance their brands with positive content, all while suppressing bad publicity and negative reviews."

According to Stein, many hotels fail to prioritize online reputation management, and they end up paying a major price. "We have seen hotels that have been utterly savaged by bad reviews," he comments. "Some of these are four-star establishments, but reviews portray them as one-star hotels. As they begin to lose customers, they are forced to start charging one-star prices, simply to stay in the game. The effects of negative reviews are absolutely brutal, particularly in the hospitality industry."

On the flipside, hotels that maintain positive reviews, through the services offered by companies like ReputationChanger.com, encounter many benefits. "What we seek to do is position these brands as desirable brands among consumers-brands of choice, in other words," says Stein.

The benefits of brand enhancement are numerous, according to the ReputationChanger.com CEO. "Reputation management is really all about competitive edge, something that companies in the hospitality industry desperately need," Stein continues. "Suppose that a consumer is searching for a hotel in a given city. The first two hotels listed are in similar locations, and have similar rates-but yours has five-star reviews, and your competitor's does not. You can imagine which hotel will get the most customers, and ultimately make the most money."

These brand enhancement services are not just important for hotels, however. Stein says that ReputationChanger.com has worked with an array of corporate clients, ranging from small business start-ups to Fortune 500 brands. "We have worked with medical practices that have received poor reviews, or unreasonable complaints, and we've been able to help restore them to good standing within the local and online communities," says Stein. "We've also worked with eating establishments, marketing companies, even legal firms."

The bottom line, Stein says, is that online reputation management is growing more important all the time, and the kind of brand positioning services offered by ReputationChanger.com cannot be neglected by business owners. "A company's online image is of the utmost importance when it comes to shaping consumer behavior," he concludes. "ReputationChanger.com helps put control of that online image into the hands of business owners themselves."

ABOUT:

ReputationChanger.com was established in 2009 by a team of elite SEO, online marketing, and business veterans, united by their passion for helping companies and individuals take control of their online reputation. Since then, the company has come to be regarded as one of the most influential and innovative forces in the reputation management industry. ReputationChanger.com is known for its pioneering use of the most advanced technology, as well as its savvy implementation of the most effective content development and SEO strategies. The company works around the clock to provide extensive and effective reputation management strategies to its clients, which have included a variety of small and large businesses, as well as individuals.