Relyable, Inc. Launches Million-Dollar Auto Industry Contest

Online, October 13, 2010 (Newswire.com) - In an effort to get close gaps in the current system that allows auto salespeople to hide behind a veil of anonymity concerning customer service, Relyable, Inc. (www.relyable.org) has launched a trade contest with a $1,000,000 prize in hopes will promote honesty, courtesy and respect with US auto shoppers.

Relyable, Inc.'s founder and spokesperson, Lane Campbell, says the company will award the prize money to the first registered auto salesperson that can break the Joe Girard's 37-year-old auto sales World Record set in 1973. The all-time record for automobile salesmanship in individual units sold is 1,425 by Joe Girard of Detroit, Michigan, and winner of the Number one Car Salesman title every year since 1966.

"Since then, the auto business has become so much more competitive, but no one has really even tried to upset Joe's record," said Campbell. "People tell me it's crazy, no one can do it - that's nonsense. Read the rules, it can be done. It all depends who wants to be the most famous salesperson in history, working at the most famous dealership in history."

"But Joe, the record holder, didn't have email, cell phones, internet or our reputation marketing software, Relyable," said Campbell, adding that the competition was designed specifically to bring attention to the important issue of individual ethics in a market that is fraught with moral hazard.

The founder cites research that he says has shown that of 100 shoppers who deal with a new car dealership, about only five of those resulted in feedback to the manufacturer, primarily because that were how many responded to surveys sent only to persons who have purchased a new vehicle.

In 1995, eBay founded the largest retailer in the world with the adoption of the "Feedback Forum" system, one that is based on the Golden Rule. That system and others inspired Relyable to apply a reputation system to automotive salespeople to use to assure good service, and its reward of a good review, with both shoppers and buyers.

Now after four years of market research, development and testing, Campbell boasts, Relyable now offers the industry's simplest way for any auto salesperson to avoid the stigma of low credibility.

"With this competition and the free memberships in Relyable.org, we would like to encourage the auto industry media, manufacturers, and dealers to recognize these consumers who are petitioning their local dealers to adopt Relyable's reputation system," said Campbell.

Lane Campbell,
Phone: 813-205-6514
info@relyable.org
www.relyable.org