RelaDyne Takes the Drydene Brand Nationwide
CINCINNATI, May 25, 2022 (Newswire.com) - RelaDyne, one of the nation's leading providers of lubricants, fuel, diesel exhaust fluid (DEF), and industrial reliability services, and owner of the DuraMAX automotive brand, announced its intent to distribute the recently acquired Drydene brand nationwide. The announcement was made during the rescheduled DuraMAX Drydene 400 presented by RelaDyne NASCAR Cup Series Race held May 2, 2022. RelaDyne will leverage the Drydene brand to strategically target the commercial and industrial segments.
Acquired by RelaDyne in September 2021, Drydene, a brand with a strong heavy-duty and industrial products heritage dating back to the mid 1940s, was relaunched by PPC Lubricants as Drydene Performance Products in 2017. Drydene has since grown to become a national player with distribution across the country and a complete line of commercial and industrial lubricants including engine oils, diesel exhaust fluid (DEF), transmission fluids, grease, hydraulic and gear oils, and metalworking fluids. Drydene is well known in the racing community through its sponsorship of NASCAR Cup driver Corey LaJoie with Spire Motorsports, Logan Schuchart with Shark Racing in the World of Outlaws Sprint Car series, and numerous other drivers and races, as well as its entitlement of NASCAR's Cup race at Dover Motor Speedway.
"RelaDyne's Drydene integration team has spent a tremendous amount of time preparing for the nationwide distribution," said Dan Oehler, EVP of Marketing and E-Commerce at RelaDyne. "As a result, we're able to leverage the incredible efforts already in place from the Drydene brand and take them across the RelaDyne footprint."
For more information on Drydene products, contact RelaDyne at https://reladyne.com/contact/ or www.drydene.com.
ABOUT DRYDENE
For over a century Drydene lubricants have been made in America and made to last, paving the way on our highways, in our fields and on the production line. And we're still right here today doing what we do best; helping America Get the Job Done. Drydene products are built with ALL Technology®, Advanced Lubricity Life chemistry, to meet and exceed today's heavy-duty and industrial needs. Drydene offers a complete line of commercial and industrial lubricants, including engine oils, diesel exhaust fluid (DEF), transmission fluids, grease, and hydraulic & gear oils.
For more information, visit www.drydene.com or follow us on Facebook: TeamDrydene, Twitter: @TeamDrydene and Instagram: TeamDrydene.
ABOUT RELADYNE
RelaDyne, headquartered in Cincinnati, Ohio, is one of the nation's leading providers of lubricants, fuels, diesel exhaust fluid (DEF), and reliability services for industrial, commercial, and automotive businesses in the United States. RelaDyne was formed in 2010 by the combination of four well-established industry-leading companies and has since grown to more than 85 locations by strategically acquiring other industry leaders in the lubricant, fuel distribution, and industrial service segments. For more information, visit www.RelaDyne.com.
Source: RelaDyne