Red Mountain Consulting on Why Interactive Marketing Works
The Red Mountain Consulting team continues to produce stellar results through its interactive marketing approach, helping brands establish value with customers. The firm's director shared the advantages of this technique.
Tempe, AZ, June 26, 2015 (Newswire.com) - “Forget whatever you’ve learned in the past about advertising,” said Joe, Red Mountain Consulting’s director of operations. “Today, marketing campaigns have to be more exciting and they must speak to the consumer. We must gain their attention in our technology-driven world. Interactive outreach is the method that works successfully to this end.”
Joe explained the differences between interactive marketing and traditional advertising. “In the past, advertising approaches were more generalized. Advertisers would create a message they thought would grab the attention of people who might be interested in a particular product or service, then they would disperse those ads broadly across television, radio, and print,” he said. “The hope was that the right people would see the ads and respond. This made it nearly impossible to know if the strategy actually worked.”
“Now, with interactive marketing, we take a more targeted approach,” Joe noted. “At Red Mountain Consulting, we design campaigns that engage with the intended consumer groups. Buyers enjoy a brand experience that allows them to understand the value of the product in their lives. This leads to more measurable activity. With interactive marketing, we can determine whether the approach is working. This is a clear advantage over more traditional methods.”
Red Mountain Consulting’s Managers Discuss Goal Setting for Interactive Marketing
Joe reiterated how an interactive marketing approach gives the team the ability to define campaign goals. “This is how we know that a campaign is effective,” he said. “We set specific goals that are easy to measure. We also have many milestones along the way. This helps us carefully track our progress and make adjustments as we work through the campaign.”
“For each brand that Red Mountain Consulting represents, our team sets customized outreach objectives,” Joe shared. “These objectives become our strategic focus. Each task is designed with goal attainment in mind. This includes the compelling messages we create, how we engage consumers, and where we launch our campaigns.”
“This is why interactive marketing really works,” Joe concluded. “Discerning company leaders can actually see the value of this method and realize returns on their investments. It’s how brands continue to grow and how we achieve success. I look forward to reaching even loftier heights of excellence in the future.”
About Red Mountain Consulting
Red Mountain Consulting provides a full range of consulting and marketing services with a focus on using innovative promotional solutions to penetrate new markets. Through their exclusive outreach channels, the team generates extraordinary outcomes in a remarkably short period of time. With its interactive promotional campaigns, Red Mountain Consulting builds a strong lifelong personal and professional relationship between the brands they represent and the consumers who use them. The firm has a track record of success, with scalable strategies that fit the marketing needs of any size organization.
