Prospect Solutions on the Benefits of Interactive Marketing

Grand Rapids, MI, June 26, 2015 (Newswire.com) - “We love that we’re on the cutting edge in this industry,” said Mike, Prospect Solutions’ director. “This is the wave of the future for advertising and it’s great to be ahead of the curve. As more brands discover what a difference this methodology makes in their bottom lines, we can expect to see our business increase even more.”

Mike compared interactive marketing with traditional advertising. “For decades, advertising meant promoting your product through television and radio spots, and ads in publications and billboards,” said Mike. “While these methods can get brands some attention, it’s a matter of sharing the message with a much broader audience in hopes of catching those individuals who would be likely to purchase their products or use their services. It’s like dumping a gallon of bait in the water in hopes that the fish you want to catch will notice it’s there. However, there’s nothing to reel them in.”

"Now, with interactive marketing, you are targeting a specific consumer group,"

Mike, Director

“Now, with interactive marketing, you are targeting a specific consumer group,” Mike explained. “You’re engaging these individuals in an exciting brand experience that inspires them to take action and share the message positively among their friends. You’re not only capturing your market, you’re encouraging them to participate in the process by spreading the message. This is the impact interactive marketing has on brand awareness. It’s why companies are choosing to go this route to introduce themselves and new products to the marketplace. They attract the fish they want.”

Mike noted that Prospect Solutions’ approach is designed with this philosophy in mind. “We start by understanding the company we’ll be representing. Next, we do a detailed analysis of its demographic market,” he said. “With this information, we develop innovative marketing campaigns that have WOW factors. This is why our customers see significant returns on their investments.”

Prospect Solutions Announces Hiring Opportunities

As this sector of the industry continues to bloom, Mike announced that he is expanding the Prospect Solutions team. “We’re beginning our hiring process,” he said. “We welcome anyone who is excited about working with consumers and being part of our team to apply.”

Mike noted that the ideal candidate is enthusiastic and happy to take on challenges. “We need motivated people who are willing to go the distance to achieve goals,” he noted. “We are especially interested in people who have growth-oriented mindsets and love to learn.”

“If you’re interested in a career in sales and marketing and want to be part of a winning team, contact us,” Mike concluded. “We’re here to help everyone who wants to succeed.” For more information, Mike recommends to visit the website.

About Prospect Solutions

Prospect Solutions is a leading provider of interactive promotions that deliver consistent, measurable results for clients large and small. The firm focuses on customized campaigns suited ideally to individual markets, each of which is delivered by a team of marketing experts. These individuals are encouraged to build on their professional skills, giving motivated individuals a path toward a career filled with limitless opportunity. What’s more, the firm promotes based on merit, not seniority, with self-achievement encouraging advancement for their team members who continue driving success for a diverse portfolio of clients. It is because of this team that Prospect Solutions stands apart as an industry leader.
 

Source: Prospect Solutions