Proof Is Changing the Game of Sustainable Eyewear by Introducing Recyclable Aluminum Sunglasses

Press Release • Feb 17, 2016

The new collection is designed with the end in mind giving aluminum scraps another life.

BOISE, IDAHO, February 17, 2016 (Newswire.com) - Proof Eyewear, the pioneer in sustainable eyewear, is excited to roll out their newest collection made of fully recyclable aluminum. The collection provides a completely new set of silhouettes while in turn giving aluminum scraps another life.

The Aluminum Collection element found in the earth’s crust known for it’s low density and ability to resist decomposition. Each frame features spring-loaded hinges, premium quality polarized lenses, wood accents on the temples and fully adjustable ear and nose pieces. Aluminum is known for being lightweight, malleable, and infinitely recyclable. Sticking to Proof's sustainable initiative, this collection allows customers to wear classic looks while keeping their human footprint to a minimum.

"We've been hard at work designing this collection over the last year, so this release is highly anticipated for us to say the least. We're able to offer some truly unique shapes that we haven't been able to because of our limitations on sustainable materials. Aluminum adds an entirely new element to our current sustainable collections: Wood, Skate, and Eco. Offering a metal frame option gives the Proof line a full range of options."

Tanner Dame, COO

The Aluminum Collection features 3 silhouettes and is available on Kickstarter with exclusive pre-order pricing starting at $75. Once the project concludes, the collection will have MSRPs starting at $125.

About Proof

Proof was founded in 2010 by 3 brothers in Idaho, but its roots can be traced back to 1954 when their grandfather, Bud Dame, started a sawmill. The brothers grew up with sawdust in their veins working in the family mill and exploring the Idaho outdoors. The start-up provides products handcrafted from sustainable materials including FSC-certified wood, cotton-based acetate, and re-purposed skateboard decks. Proof stands firm on three principles: heritage, sustainability, and giving back. The bird logo represents the belief, “Everyone has wings to fly, some just need a little help.”

Learn more at iwantproof.com