Primo Management Group Leverages Customer Feedback
The Primo Management Group team has taken a truly customer-first approach by training on leveraging customer feedback. The company's director of operations, Luca, stated that he expects this to lead to impressive success.
Lombard, IL, May 29, 2015 (Newswire.com) - In the modern business world, taking care of customers is a priority. The most innovative brands are designing all their solutions directly around their customers’ needs. This is contrasted against the more traditional model of finding customers for a solution. According to Luca, the training on using customer feedback is intended to develop a customer-first approach.
“It is vital that the brands we represent be able to properly use customer feedback,” he said. “Of course, we need to do so as well! Training in this area will help us achieve success for our firm and for the businesses that we promote. We already see really promising results from this effort.”
"Our team is our greatest investment,"
Luca, Director of Operations
Luca and his team at Primo Management Group have made training a high priority. He stated that they cannot afford to simply accept their current level of success because so many others are trying to compete with and overtake them. As such, they always have to be working on their skills in order to maintain their position as a leader in the industry.
“Our team is our greatest investment,” Luca asserted. “Whenever we help them grow their skills and knowledge, we ensure the future success of our firm. That’s why we take advantage of every training opportunity. We are sure to have at least one workshop or lesson each month for our entire team.”
Primo Management Group’s Director Discusses Making Use of Customer Feedback
Luca indicated that the Primo Management Group team’s efforts to improve their customer feedback loop have been very successful so far. The first part of this process has been formalizing their tool for capturing feedback. Many of their road campaigns allow them to get almost immediate responses; however, transferring that instant impression into recordable data is an important step.
“Once we receive input from our customers, we make sure to record it in a meaningful way,” Luca explained. “This means translating open-ended feedback into quantifiable data. Through this step alone we can quickly identify gaps in what we are doing.”
As they continue to record and analyze more and more buyer data, the Primo Management Group team will be able conduct split tests to see the results of different ideas. “We can examine how effective branding ideas are in comparison to one other,” Luca added. “This is extremely valuable as we refine the way we promote each product we represent.”
About Primo Management
Primo Management Group provides comprehensive consulting and promotional services, and is dedicated to delivering revolutionary solutions to businesses intending to expand into new markets and to secure explosive profitability. The organization’s team of innovative marketing leaders wield unique outreach channels to quickly and effectively produce impressive bottom-line results. By forging durable relationships between clients and target demographics, Primo Management Group ensures brand awareness, consumer loyalty, and increased referrals. To learn more about how the firm’s team of talented and experienced professionals can transform advertising initiatives into unforgettable promotional masterpieces, please visit primomanagementgroup.com today.
