Prime Choice Auto Parts' Extensive Product Line Expanded with the Addition of Fuel Pump Assemblies

Online, August 17, 2010 (Newswire.com) - Prime Choice Auto Parts, a leading online discount auto parts store, today announced the arrival of high quality, high value fuel pump modules to add to their expanding line of automobile parts. The fuel pump assemblies will be direct fit for vehicle specific application on all makes and models, and most importantly, they will ensure quick engine starts and outstanding fuel-delivery performance.

"Our decision to expand our product line to include fuel pump assemblies was largely driven by the automotive industry's transition from mechanical to electrical fuel pumps and a growing aftermarket demand for electric fuel pump modules," said Shane White, Vice-President, Operations at Prime Choice Auto Parts. "A big part of our decision making is also reflective of the feedback we receive directly from our clients. The demand for not only fuel pumps, but long-lasting, durable auto parts motivated this decision and other recent decisions to introduce new parts into our online stores."

Prime Choice Auto Parts has recently started shipping radiators from their state-of-the-art warehouse, and they will soon welcome the addition of oxygen sensors and headlight and tail light assemblies to their rapidly expanding line of discount auto parts.

"Most of the positive feedback we receive from our customers is in regards to our great selection and low prices," said Ian Derbyshire, Customer Service Manager at Prime Choice Auto Parts. "This makes sense in light of the focus we put on those areas of customer service. Other areas of focus for us are product accessibility and quality assurance. We believe customers will be pleased to hear that that our new fuel pump modules, like all Prime Choice products, will come with free shipping and our standard sixth month warranty."

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