Prevent The Marketing Mistake Of Inconsistency In Your Business Online
Doing business on the internet is filled with many possibilities for mistakes, and inconsistency with your overall approach has to be an essential one. We do not know why this theme does not get more attention because it is certainly deserving of it.
Online, October 8, 2013 (Newswire.com) - One normal aspect of online marketing where this influence is highly prevalent concerns squeeze pages and a different site. Very often a business will drive visitors to a squeeze page to capture contact details. One frequent experience is to be delivered to a site after entering our contact information. What is displayed after the squeeze page is the discretion of the individual marketer. This is the standard situation in which consistency is very important as we will speak about next.
The all round, usually unknown, feeling experienced by the prospect will be influenced by the layout and overall color scheme of the squeeze page and the next site that is viewed. If they are considerably different, then that presents inconsistency, distress on a deeper level and low resultant conversion rates for the sales letter. As you may already thought, if you design the squeeze page so it is much more congruent with the second site, then that discomfort will not happen.
Let's take a look at something that quite a few affiliate marketers put up with. Review sites are popular mainly because they can be incredibly effective, and the common scenario is for a review page to have not less than one outgoing link to a seller site, if not more. It is simply not practicable, or ideal really, to make a duplicate of a vendors site or deal with the case of multiple vendor sites. However you can develop your review site in neutral terms that function to blend well with various other sites. What you must strive to do is prevent a design that is highly strange and serves to deliver a glaring contrast to any other site. We recognize there will be certain interpretation concerned in this situation. So the best solution is to at least try to minimize the contrast as much as achievable.
The following important consideration is all about marketing messages via the written word. Generally speaking, most people are constant and routine in the way they talk to people. However as it concerns email marketing, it seems to generally be much more prevalent for some marketers to deviate in a large way from what they usually promote in their emails. This does not seem to be as much of a difficulty as design clashes, in our relatively wide experience. But it does take place, and the important point is that you are now aware of it and can simply avoid this conversion process killer. Source: check it out