Press Releases Are Important for Small Businesses … Here's Why

NEW YORK, February 18, 2022 (Newswire.com) - Small business owners wear many hats to keep their company moving in the right direction. And, with so many balls in the air, it's easy to lose sight of initiatives that can move the needle. 

One of which is press release distribution.

Press releases are a valuable marketing vehicle small businesses can leverage to build brand awareness, attract website traffic, expand their reach, generate leads, and increase sales. 

As an industry leader in press release distribution, Newswire has helped thousands of small and midsize companies in a variety of industries turn their owned media into earned media.

"Small businesses have stories to tell and press releases are an effective way to do just that," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Our innovative approach to press release distribution is breathing new life into this marketing initiative and helping brands secure their piece of market share in return." 

Through its Media Advantage Plan (MAP), Newswire is helping companies drive hundreds of media mentions, thousands of marketing qualified leads and more search traffic for top keywords.

In fact, companies that are part of Newswire's MAP program have secured earned media mentions in top publications like Forbes, The Wall Street Journal, Business Insider, CNBC, USA Today, and more. 

"Gaining traction in a competitive market is hard enough as it is, and for small businesses, it can feel nearly impossible sometimes," added Terenzio. "With consistent and strategic press release distribution, small businesses are able to build brand awareness and create a strong foundation for continued growth and success."

To learn more about how Newswire's integrated solutions are helping small businesses grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.

About Newswire

Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit http://www.newswire.com.

Contact Information

Charlie Terenzio
CMO and SVP of Media and Marketing Communications 
Newswire
Office: 813-480-3766
Email: charlie@newswire.com

Source: Newswire