Press Release:Callaway Golf Introduces New X-24 Hot Irons And Warbird Set In India

Online, September 28, 2010 (Newswire.com) - CALLAWAY GOLF INTRODUCES NEW X-24 HOT IRONS AND WARBIRD SET IN INDIA
Maker of the No. 1 Irons in Golf for 13 Straight Years Launches Longest, Most Accurate X-Series Iron Ever
And The Warbird Set providing emerging golfers access to Callaway Golf Technology

New Delhi, September 28, 2010, Callaway Golf Company (NYSE: ELY) today announced the launch of the new Callaway® X-24 Hot™ Irons and Callaway® Warbird™ Set in the Indian market.

Callaway® X-24 Hot™ Irons

The longest, most accurate irons in the history of Callaway's hugely popular X-Series Irons, the new X-24 Hot Irons produce faster ball speeds across the clubface and deliver maximum distance throughout the bag.

Complete with a new Stealth PVD (Physical Vapor Deposition) Finish that reduces glare, the new X-24 Hot Irons utilize Callaway's proprietary VFT Face Technology; 360-degree undercut channel and a precise center of gravity to create a large and effective hitting area for golfers of all abilities. The result is maximum distance while maintaining the same accuracy, even on off-center hits.

Callaway developed the new X-Hot 24 Irons for golfers who seek to gain distance not just with the longest clubs in their bag, but also when pulling out an iron on a long par-3 or flying the water to reach a par-5 in two. The stealth PVD Finish, which is the result of a cutting-edge process designed to reduce glare and produce a distinctive look that is darker than most irons. X-24 Hot Irons were also made with Callaway's core technologies including S2H2®, Precision Notch Weighting and Modified Tru-Bore®, all working together to provide total performance for a wide range of golfers.

The new product introduction retail price is INR 44,990 for steel-shafted sets and INR 49,990 for graphite-shafted sets.

Callaway® Warbird™ Set

Callaway® Warbird™ Set is a complete set of golf clubs which generates commanding distance and an accuracy advantage from every club in the bag. The all-in-one set, designed and exclusively available in India and Asia, provides golfers everything they need to attack the course with the confidence that Callaway R&D delivers.

Callaway Golf entered the Indian Market in 2010 with a commitment to bring the most relevant and latest golf equipment to Indian Golfers. The Callaway engineers have designed and developed The Callaway® Warbird™ Set to provide emerging golfers access Callaway's premium technology at a price-point that makes sense for the Indian consumer. The clubs provide the full range of performance with ideal trajectories and accuracy designed to keep the golfer on course and enjoying the game.

The Callaway Warbird Set is a 14-piece set is composed of a 10.5 degree Driver, Fairway Woods (3&5), Hybrids (3&5), Irons (5-S), a Callaway Putter and a versatile Stand Bag (available in Graphite & Steel). The design characteristics, such as CG placement and club configuration, are optimized for each club, and are developed to help an emerging golfer's swing. The clubs are engineered to generate more power from anywhere on the course for uncompromising distance with pinpoint accuracy.

The Callaway Warbird set comes at two price points which are as follows
1) Callaway Warbird 14 pc Steel set at INR 54,990
2) Callaway Warbird 14 pc Graphite set at INR 59,990

Both the X-24 Hot Irons and the Warbird set are available at Authorized Callaway Golf Retail Locations. Callaway Golf Retail Locations can be found by visiting www.callawaygolfindia.com

For more information on these products and Callaway Golf's complete lineup of equipment, footwear and accessories, please visit www.callawaygolf.com. High-resolution images of all products are available for immediate download via the Media Center portion of Callaway Golf's website: www.callawaygolf.com/Global/en-US/MediaCenter.html.

About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com.

Callaway #1 Irons in Golf brand claim based on available, cumulative retail sales data from the following sources, all models combined: US - 1997-2/2010 per Golf Datatech, LLC., UK - 2004-2009 per Sports Marketing Survey, UK ¬1/2010 ¬ 2/2010 per Golf Datatech, LLC., Germany/France ¬ 5/2006-2/2010 per Sports Marketing Survey, Sweden ¬ 5/2006-2009 per Sports Marketing Survey, Japan - 2008-2/2010 per GfK.

CONTACT:
Manas Bhardwaj
The PRactice
+91 8800968321
Manas@the-practice.net