Presenting Acilis, the Latest Premium Nnon-Stick 'Cook & Serve' Range
Online, November 30, 2010 (Newswire.com) - Nirlep, the pioneer of non-stick cookware in the country announces the launch of Acilis. Acilis is a stunning new range of premium non-stick cookware loaded with features unheard of till now.
Bestowed with exquisite scratch resistant porcelain finish exteriors, the range is sure to find prime space in the kitchen and on the dining table. The cookware is equipped with specially designed silicon soft - grips to facilitate ease of lifting, even when hot or full to the brim. The cooking spatula also finds a special to rest on top of the lid, a feature that is again a first in the category.
Needless to say, the range comes with the best metal spoon compatible non-stick coating in the country. The Acilis portfolio includes flat griddles, sauce pan s, fry pans, works, multi - pans and multi pots. The MRP ranges from RS. 930/- to RS.1945/-.
Acilis has an attractive duo-tone scratch-proof porcelain enamel. This is the first time in India with high scratch resistance for good looks. It's not just stain resistant; it can also sustain very high temperatures.
A high class glass lid is provided with the Fry pans, Multi Pans, Multi Pots & Deep Work; which enables to monitor the cooking process.
The range is made up from special heavy gauge Aluminum alloy, making the pans warp-free and durable.
Acilis is backed with 30 months' guarantee against manufacturing defects, as an endorsement by Nirlep's quality assurance.
Features & Benefits:
- Glossy Porcelain Duo-tone Exterior
- Soft Grip Silicon insert and Sturdy & durable Bakelite handles
- Unique Spatula Holder Knob
- Free use of metal spoons and spatulas
- Durable and easy to clean non-stick coating.
- Requires less oil for cooking; cooks healthy.
- Consumes less fuel, as it cooks faster.
- Special heavy gauge Aluminum alloy
- 30 months guarantee - against manufacturing defects.
NIRLEP APPLIANCES LIMITED - COMPANY PROFILE
NIRLEP Appliances Limited is the largest manufacturer of nonstick cookware in india, under the brand name NIRLEP, India's pioneering and leading brand of nonstick. NIRLEP Group started its nonstick operations in 1968 in India and now has many product ranges in different shapes / sizes of nonstick pans. Today, NIRLEP is a household name in india.
Nirlep is maintaining its market leadership position all these years by sheer marketing savvy in terms of understanding customer requirements, creative advertising and sales promotion activities, market segmentation, and distribution management. The Company constantly reviews its marketing mix and ensures fine tuning for market leadership. Offering quality products at affordable prices to customer is Nirlep's main strategy.
The company has its manufacturing facility which is fully equipped with automatic production lines, R & D labs and quality control facilities. The total capacity exceeds 2 mi8llion pans per annum. The company also has done substantial backward integration and has its own captive assured supply of aluminum, injection molded Bakelite handles and paints / coatings. NIRLEP pans and ISI specifications.
Nirlep Appliances Ltd is an ISO 9001 and 2008 certified company and has a distribution network spanning the length and breadth of the country through 85 area distributors who exclusively sale and service NIRLEP cookware to about 9000 kitchenware retailers. Nirlep range, in pursuit of providing complete kitchenware solutions consists of Selec+, Vajra Joy, Vajra, Maven, Sakhi & Non-Vegger. The other ranges are Ebony & Hard Anodised, Enamelware, Select+ & Sakhi Pressure Cooker, Goldline & Princess Gas Top, and E-gas lighter.
Nirlep exports nonstick cookware for domestic and professional use to various countries in Asia, Europe, Africa, UK and Russia.
Professional cookware export is done under well known Italian brand Pardini. The range includes premium nonstick and hard anodized with Non-stick cookware. The important features are strong aluminum alloy, Teflon Platinum Coating, Stainless Steel Handles, convenient shapes, sizes from 20cm to 50cm.
Nirlep is a registered vendor for leading international retail chain Ikea.
Nirlep Products satisfy European and International standards for Cookware.
Nirlep has also undertaken several turnkey projects for setting up manufacturing plants for non-stick cookware in Middle East & Africa.
Nirlep believes in three basic tenets - Integrity in Business, Quality and Fair price.
Address:-
Regd. Off.: B-5, MIDC, Station Road, Aurangabad-431005
Tel: 0091-240-2376121, 2376788, Fax: 0091-240-2376214
Email: admin@nirlep.com, Website: www.nirlep.com