Pop Promotions Transforms Team Members Into Dynamic Leaders

Pop Promotions' director of operations detailed the firm's leadership training and mentoring efforts. She also highlighted a few attributes to look for when identifying potential leaders.

​Company leaders at Pop Promotions stress leadership skills in all their developmental pursuits. Sarah, the firm’s director of operations, stated, “From the initial training program to our monthly development sessions, we are committed to sharpening our team members’ leadership abilities. We want our associates to take aggressive action to reach ambitious goals and overcome any obstacles that may emerge. In the process, we want to make sure they set positive examples for future leaders.”

Sarah and her fellow leaders at Pop Promotions believe networking is a key ability all leaders must have. That’s why they send their top performers to networking events and industry gatherings on a regular basis. “We want them to feel comfortable connecting with other talented people and sharing details on what makes our company unique,” the director shared. “It is essential for business leaders to build expansive networks that lead to future opportunities, and we want our prospective leaders here at Pop Promotions to get a head start on doing just that.”

"We want them to feel comfortable connecting with other talented people and sharing details on what makes our company unique,"

Sarah, Director of Operations

Pop Promotions’ associates also benefit from innovative mentors as they build their leadership credentials. Sarah commented, “We sometimes bring influential industry leaders in to speak to our team. While new hires get paired with experienced leaders within our firm for one-to-one education, I think it’s important to give our people outside perspectives as well. These approaches combine to form a wide-ranging leadership learning experience.”

Pop Promotions’ Director on Identifying Future Leaders

There are a few specific attributes Sarah and the rest of the Pop Promotions executive team look for in potential leaders. One of the primary skills the director looks for is learning agility. She explained, “When I notice a team member applying things he or she has learned to new situations in creative ways, I know leadership potential is strong. The ability to adapt knowledge in novel ways is one hallmark of effective business leadership.”

Sarah also evaluates future leaders based on the amount of self-awareness they possess. “If I provide feedback to an associate, I expect that person to follow through on it,” she said. “That shows me that the person is aware of his or her weaknesses and is devoted to improving them. For me, not putting in the work to improve is a big red flag when it comes to leadership qualifications.”

The director also looks for decisiveness when she identifies prospective leaders on her team. “Lingering over tough decisions simply doesn’t work for business leaders in competitive industries,” she concluded. “I want to see people get the right information and then act quickly if they hope to take on leadership roles someday.”

About Pop Promotions, Inc.

Pop Promotions, Inc. is a private marketing and consulting services firm with a focus on remarkable outcomes. The team offers high-impact promotional campaigns based on an interactive outreach approach. This method allows them to increase brand awareness and loyalty for an impressive return on investment. They have quickly expanded their brand reach thanks to their impressive track record of success. As such, their sales and marketing managers have access to a wide range of resources that help them exceed the growth goals of the products they promote. The firm maintains an impressive portfolio of brands, ranging from startups to global companies. The group’s commitment to a set of core values has powered this success. To learn more about how they enable brands to expand, visit poppromotionsinc.com/