Poll Finds The Website Is The Main Presence Of A Company However It Is Not The Main Source For Lead Generation
The website of any company is their main communication channel and information distribution however it is not the main source of their lead generation. This should be improved.
Online, October 14, 2012 (Newswire.com) - A poll amongst B2B marketers has revealed that although the website is the main presence and communication channel for most companies, it is not the main source of lead generation.
The survey is confirmed by the market average statistic that only 3% of all visitors will provide contact details or contact the company. Out of which a majority uses free web mail addresses in order to hide their real identity.
This indicates that websites get visited by potential customers but the conversion ration from visitor to lead is minimal.
As the website is attracting visitors the need to increase the conversion rate is high therefore Engago Technologies Ltd proposes LEADSExplorer a web service which:
- Reveals the companies visiting
- Indicates their interest in products or services
- Shows the level of interest
- Allows contacting people in these interested companies by email
- Following-up these website leads
For each visitor the service will:
- Look-up the company name
- Show the search terms used or referencing website
- Display the pages visited
- Give visit information such as time on pages, most visited page, duration of visit
- Indicate the number of returning visits by visitor and by company
All this information allows to :
- Qualify the visiting company as lead
- Contact timely with appropriate message
Once having received all this information it is only a matter of contacting the company with a message matching their interest to generate a new lead who would have been lost without this service.
For more information about this powerful visitor identification information, lead generation and customer intelligence system, please visit: www.LEADSExplorer.com