Political Parties Use Innovative Train Branding for Election Campaign

Press Release • Apr 1, 2016
Our strategy was to create an innovative campaign for the party. And targeting the large number of passengers travelling during the vacation in April-May, we decided to brand the trains with LDF symbols and slogans.It will be like a mobile hoarding travelling along the length and breadth of the state ,said ANWAR.AT director of operations,Black&white creation advertising Which had sold the idea to CPM.

kochi,kerala, April 1, 2016 (Newswire.com) - Political parties’ uses novel train branding campaign for assembly elections to connect the voters. This is the first time political parties are attempting to use train branding for campaigning. Black and White Creations Pvt Ltdis the only company who has won the contract to undertake this project. The Mangalore- Nagarcoil Eranad Express is the first train to be branded. Its pairing train Nagercoil Mangalore Express will begin sporting the ads shortly.

innovative train branding strategy to target largest travelling audience

ANWAR A.T , BLACK&WHITE CREATION

From next week, Thiruvananthapuram Ernakulam .Vanchinad Express, Thiruvananthapuram Guruvayoor Intercity Express, Kannur Alappuzha Express and Kannur Ernakulam Intercity Express will start carrying the ads. This is an innovative strategy used by all three political parties during this election, to target the traveling audience with slogans and symbols. A mobile hoarding which is criss crossing the length and breadth of Ker ala.

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