Pocketstop Mobile Marketing Helps Sportsmen Of North America Hit Target With Mobile Lead Generation

Online, October 19, 2010 (Newswire.com) - Pocketstop, http://mymobilemarketing.com/, is driving success for Sportsmen of North America with a mobile marketing campaign designed to generate membership leads via a targeted text message program, engage leads with a mobile sweepstakes and continually interact with their members through the facebook and twitter elements of the campaign.

Sportsmen of North America, SNA, is hitting its mark obtaining approximately 250 members weekly from the 600 to 800 text message leads generated from the mobile marketing campaign. TV viewers, of SNA programming, are prompted to text the word HUNT to 678678 to learn more about its membership and to start the registration process for the grand prize contest. Upon receiving Pocketstop's daily report, SNA follows-up with the leads generated to discuss membership options. Once the person becomes an SNA member they can stay connected to the most up-to-date information and find out about the latest giveaways through mobile, facebook and twitter.

"We implemented this service as a part of our overall marketing strategy to incrementally increase our lead base. Pocketstop's processes and backend systems have allowed us to focus on our core business without having to manage substantial data and the activity that is required to work with all the carriers. Their hands on approach to the client has really made the addition of the service seamless," said Rodney Coplin, Marketing Director for Sportsmen of North America.

Pocketstop designed the texting campaign and continues to manage the database and social media element allowing SNA to focus on its community of members.

"We are excited to be providing Sportsmen of North America more leads through mobile marketing than they receive through any other channel" said Daniel Wagstaff, VP of Sales for Pocketstop. "We decided to use text messaging instead of mobile websites or mobile applications like iPhone or Android due to the objectives of the campaign and the target audience. This is where a Mobile Strategy company like Pocketstop can help." To then achieve a conversion rate from lead to member of more than 50% is very exciting. It demonstrates the power of mobile to harness the impulse enquiry"

Sportsmen of North America is a member-based organization, loaded with great benefits and opportunities for its members. The company also has a TV Show that airs on The Sportsman Channel and Pursuit Channel in DirecTV, DISH and Cable 3 days a week.Each year they giveaway 52 hunts to members, hunts for trophy whitetail in Kansas, Moose in Canada, Elk in Colorado and so much more. Other benefits include full Social Community for Outdoorsmen, hunting merchandise giveaways, full access to the SNA website, which contains helpful hunting and fishing tips, articles, hunting resources, a Wildlife & Artist Taxidermy studio. SNA also features an online store where members can purchase popular hunting & fishing merchandise and as a member of SNA receive discounts on all products in the store, and a 'Classified' section where members can list their items for sale!