PM Publicidad Partners With Getloaded to Launch Industry's First Spanish Load Board
Strategic Program to Help Expand Company's Market Share in Trucking Industry
Online, September 14, 2011 (Newswire.com) - Atlanta, GA. - PM Publicidad, specializing in strategic development and implementation of effective advertising and marketing for the U.S. Hispanic market, has partnered with Getloaded, the nation's largest and easiest to use Internet freight matching service, for the launch of the first-ever comprehensive freight matching service in Spanish, Getloaded.com/espanol.
While the Hispanics represent approximately 25 percent of the Owner-Operator trucking segment in the United States, few companies provide products specifically catering to their language needs. Leveraging the agency's expertise in the Hispanic space, PM Publicidad has been instrumental in helping Getloaded launch this industry first to market, giving Hispanic transportation professionals access to the crucial logistics information they need quickly, easily, and in the language of their choice.
"Getloaded prides itself on innovation and we're excited to expand our services to include a Spanish-language cutting edge platform to better support our clients as they seek to grow their business and avoid 'deadhead' miles," says Jon Stier, director of sales and marketing at Getloaded.
Spanish-speaking and bilingual members that use the new feature will have access to the full functionality of Getloaded, including such benefits as:
- Unlimited load searching and truck posting;
- Up-to-date and accurate freight holder credit scores;
- Instant notification when loads match their search criteria;
- Reliable routing and toll information.
"Our program is designed to not only help launch Getloaded's additional service offering, but to leverage our experience in the space to position it as an industry leader among U.S. Hispanic truckers. Providing this service for an underserved market is an exciting opportunity about which we feel very passionate," said Eduardo Perez, President of PM Publicidad.
To access Getloaded in Spanish, visit Getloaded.com/espanol.
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About PM Publicidad - PM Publicidad, a Hispanic ad agency, delivers comprehensive advertising and marketing services helping companies and organizations build brand awareness and brand preference among U.S. Hispanic consumers. PM Publicidad has offices in Atlanta, Georgia and Newport Beach, California and provides innovative advertising and marketing services including strategy, creative, broadcast production (TV and radio), public relations, interactive/digital, market research, media planning and placement as well as event/experiential marketing and emerging media solutions. For more information, visit www.pmpublicidad.com