Pharmaceutical Companies: From Struggle to Success with Online Mapping

Online, October 31, 2013 (Newswire.com) - The difference between a struggling pharmaceutical company and a successful one is the tools they use to understand their data. Pharmaceutical industry hosts one of the most diverse data from hospital records to patients records. If a company is determined to make a mark in the competition, it should be using the right tools for data analysis.

Commenting on how powerful Topo.ly online mapping tools can be, Benjamin B. who heads th University of Maine Facilities Management says, "This is a powerful tool for anyone trying to manage a large number of mapping points! Other mapping systems on the web just don't compare-Topo.ly is where it's at!"

Avoiding Pharmaceutical Industry Paralysis with Online Mapping

Topo.ly online mapping helps pharmaceutical companies to win the battle against 2 of the most difficult problems in the industry:

Lack of real customer-centricity

Although customer-centricity is integral to the pharmaceutical industry, it has taken a backseat for quite a while. A common mistake that most pharmaceutical companies commit is that they fail to envelope their business ideas with their customers' needs tied in. Company preference without thinking of the customers result to anything but 'customer-centricity'. This results in distance from the customer. Topo.ly helps pharmaceutical companies to shift the focus from their business to their customer. They can create a map by percentage to check and see what the real needs of their customers are. By heatmapping, they can give customers what they need and achieve better engagement. Undertake customer research to uncover these needs, and then map out your customers' location. This helps to understand contextual needs and allow them to really think from the customer's perspective, at each stage of their journey.

Lack of cross-functional collaboration

Internal teams play a crucial role in the delivery of an effective multi-channel strategy. In Pharma companies, core multi-channel functions include:

Marketing
Medical
Sales
Business Technology

The lack of cross-functional collaboration and knowledge sharing is part of the reason why multi-channel strategies fail. With features of Topo.ly online mapping, a more cohesive way of working is accomplished to deliver strategy more effectively. Pharmaceutical companies can create a map with unlimited data sets. By bringing together a cross-functional team, problems are likely to be identified earlier in the strategy development process, rather than becoming a stumbling block at implementation. Another important feature of Topo.ly is the ability to share maps. When maps are shared, the team can work towards creating a robust multi-channel strategy and plans that benefit their customers. Regular communication is enhanced when this is done, allowing each team member to share best practices to help the company reduce the inefficient practices that sap resources and dilute the deliverables.

True, there may be various ways through which pharmaceutical companies can achieve success in the market while using Topo.ly online mapping tools.

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