PetTravelCenter.com Integrates Power Reviews with Product Pages

Online, January 26, 2011 (Newswire.com) - PetTravelCenter.com has integrated Power Reviews, the trusted, consumer feedback service, with its product pages. Power Reviews is designed to enhance the shopping experience by enabling customer product reviews for online brands and retailers.

"We understand that consumers trust each other's experiences with products and services," said Tom James, president of PetTravelCenter.com," and we want to help shoppers be more confident in their research for products by publishing what others who bought the same items have to say about them. Shoppers can also rate the service PetTravelCenter.com provides," he said.

According to a study published by Internet Retailer (May 2008), 82 percent of consumers surveyed said consumer-written product reviews directly influenced their buying decisions, and 69 percent passed reviews on to others.

"When visitors come to our website, they can now view the Power Reviews Five Star Rating and Customer Reviews that customers have left on our product pages about purchases they've made," James said. "Customers can also write their own reviews on products they've recently bought.

"It's no different than telling a friend about a book you've read or a movie you've seen. By sharing your experience, you're helping others in their buying decisions."

At PetTravelCenter.com, review requests are sent out approximately three weeks after a customer's purchase to give them time to use and evaluate a product. The company also provides a coupon code for customers to get a discount on their next product purchase by responding to a review request.