Perspective Advertising Promotes Strong Negotiation Skills
The director of operations at Perspective Advertising outlined the importance of developing strong negotiating skills and making good first impressions. He also shared some of the win-win negotiation tactics that the firm uses.
Livonia, MI, August 28, 2015 (Newswire.com) - “At Perspective Advertising, we recognize the value of strong negotiation skills in a competitive market,” stated Benyamin, the firm’s director of operations. “There are so many options for companies who want to grow their brands, so we must be able to make a convincing case for our firm. To do that, our team members must make positive and memorable first impressions.”
One way that Benyamin and the firm’s other leaders train their team members to start a meeting on the right foot is to focus on the shared benefits of a deal. The director stated, “Setting a positive tone from the beginning of a discussion is the only way to go. The other party feels comfortable when you focus on what everyone stands to gain by coming to an agreement. One effective strategy for doing this is to use the words we and our when discussing a potential campaign instead of using first-person pronouns.”
"It is also a good idea to look for common ground from the start of a negotiation,"
Benyamin, Director of Operations
“It is also a good idea to look for common ground from the start of a negotiation,” added Benyamin. “You can always share an opposing viewpoint in a respectful way once you’ve started discussing a deal, but there is no point in challenging the other party at the outset of the meeting.”
Perspective Advertising Focuses on Win-Win Negotiation Tactics
The leaders at Perspective Advertising want potential business partners to be confident in their chances of success. That’s why they focus on win-win tactics when training team members in the art of negotiation. Benyamin explained, “There’s more to successful negotiation than being a likable individual. You must be willing to give a little if you want to secure a winning deal for both parties. We teach our people to be open to give and take while maintaining composure, even when things get tense.”
“We also train our team members to look for ways to add value,” the director added. “Even if you obtain what you want out of an agreement, there’s no reason to stop finding ways to make it better for your partner.”
Another way to make sure that both sides win a negotiation is to document the aspects of every agreement as it is reached. “The last thing you want is to have misunderstandings that lead to a deal being scrapped,” Benyamin concluded. “You will just end up wasting each other’s time if you don’t write everything down properly.”
About Perspective Advertising
Perspective Advertising is Michigan’s foremost lead-generation firm. Using proven interactive marketing techniques backed by cutting-edge demographic research, Perspective Advertising’s sales and marketing analysts are able to effectively reach key consumer groups and produce excitement for the services they represent. The company’s innovative campaigns have resulted in the generation of significant, viable customer leads and increased recognition for represented brands. For this reason, businesses continue to entrust their lead generation initiatives to Perspective Advertising. For more information, please visit: http://perspectiveadvertisinginc.com/.
