Perspective Advertising Presents Networking Tips for Success
Networking is an essential skill for any business. At Perspective Advertising, an interactive marketing firm, it's part of the team's everyday work routine. As such, they've acquired some tips for networking success.
Livonia, MI, September 25, 2015 (Newswire.com) - “If you know how to network effectively, you can rule the world,” laughed Benyamin, Perspective Advertising’s director of operations. “I’m only partially joking there. The truth is, networking is what opens doors for us. It’s what provides us with the connections we need in order to grow our business and our careers. Consider that the majority of sales and job opportunities are directly related to the relationships we’ve cultivated.”
Benyamin shared that much of networking’s success lies in knowing what not to do as well as what to do in order to build relationships. “First, you have to remember that the relationship has to be mutual,” he said. “Think of what you have to offer this person before you try to connect. Can you provide him or her with services, or access to your connections who could be of assistance to them? These are things you can discover during even brief conversations.”
"If you go into networking with a user mind-set, you'll find yourself with a very limited network,"
Benyamin , Director of Operations
“If you go into networking with a user mind-set, you’ll find yourself with a very limited network,” Benyamin stressed. “Be the first person to do a favor if you can. You want to establish that you’re sincerely interested in this individual. If your first goal after meeting him or her is for a job or a sale, you’re going to lose them fast.”
Quality over quantity was another factor that Benyamin strongly emphasizes with his Perspective Advertising team. “You want to build your connections carefully,” he said. “It’s not a contest to see how many people you can get in your network. Think about people who have 1000 or more friends on Facebook. Do they know many of them? It’s just clutter. Focus on building solid, real relationships.”
Perspective Advertising Managers Discuss Tips for Finding a Network
As Benyamin noted, it’s important to make viable connections, which requires a more targeted approach. “You’re not likely to find information about careers from personal social media accounts,” he said. “However, establishing an online presence and actively participating in LinkedIn or Facebook groups dedicated to your field or industry can help you build your network.”
“Ask questions of industry leaders and share their sage words of advice,” Benyamin added. “This will help you establish a deeper connection and possibly an offline conversation.”
In real life, Benyamin suggests engaging in industry organizations or local chamber of commerce activities. “Don’t be a passive observer who just attends mixers and walks around with a drink in hand, passing out cards,” he said. “You want to be an active participant. Our Perspective Advertising team gets involved in local civic activities to help the community. This allows us to meet many interesting contacts.”
“Just remember when you’re networking, you want to make a favorable impression of yourself,” he concluded. “The best way to do this is be authentic and helpful. People will remember that.”
About Perspective Advertising
Perspective Advertising is Michigan’s foremost lead-generation firm. Using proven interactive marketing techniques backed by cutting-edge demographic research, Perspective Advertising’s sales and marketing analysts are able to effectively reach key consumer groups and produce excitement for the services they represent. The company’s innovative campaigns have resulted in the generation of significant, viable customer leads and increased recognition for represented brands. For this reason, businesses continue to entrust their lead generation initiatives to Perspective Advertising. For more information, please visit: (website).
