Perspective Advertising on Building a Quality Team
At Perspective Advertising, managers believe that the best way to maximize productivity is through a strong team. Therefore, leaders at this interactive marketing firm have placed emphasis on team building to support work efficiency.
Livonia, MI, October 30, 2015 (Newswire.com) - “From day one, our managers have focused on team development,” said Benyamin, Perspective Advertising’s director of operations. “We strongly believe that by fostering bonds between team members, we’re setting a foundation for future growth.”
According to Benyamin, Perspective Advertising’s approach to coaching is team-centric. “When a new person joins the team, our first task is to pair him or her with a seasoned pro,” he said. “This allows the new hire to learn our methods thoroughly through hands-on experience. On the opposite side of the equation, our coaches are able to see the processes through fresh eyes. We encourage them to be open to and see the value in their assigned partners’ insights.”
"Diversity is a strong factor in our organization,"
Benyamin, Director of Operations
“Diversity is a strong factor in our organization,” he added. “Therefore, we make sure all opinions and ideas are presented and heard. Each perspective allows us to view our campaigns from multiple angles. It ensures that we’re properly covering the essential components and creating a seamless unit. It’s what drives our superior productivity.”
Team-building events help strengthen these bonds. “We have weekly dinners,” Benyamin added. “Sometimes we go bowling or play mini-golf. We also have retreats. When possible, we travel as a team. This really allows us to form a cohesive group.”
Perspective Advertising on the Benefits of Team Goals
One of the best ways to build a strong team and improve productivity is to set team goals. “At Perspective Advertising, we set multiple objectives for our team,” Benyamin added. “There are individual goals. There are overall company goals. Finally, there are team-based goals.”
“With team-based goals, we provide measurable objectives for our people to reach,” he said. “We encourage them to collaborate on how to achieve these goals efficiently. This incentivizes them to work collectively and rely on each other’s strengths. When it becomes the team’s responsibility to attain results, they tend to work more productively to succeed.”
Benyamin concluded by reiterating the importance of promoting teamwork. “These are people who come from various backgrounds, each bringing something different to the process,” he said. “However, when you encourage them to look beyond their own goals and work for the common purpose, you see these differences become blended into one efficient unit. This is what allows us to achieve as much as we do and continue to grow. This is what a quality team looks like.”
About Perspective Advertising
Perspective Advertising is Michigan’s foremost lead-generation firm. Using proven interactive marketing techniques backed by cutting-edge demographic research, Perspective Advertising’s sales and marketing analysts are able to effectively reach key consumer groups and produce excitement for the services they represent. The company’s innovative campaigns have resulted in the generation of significant, viable customer leads and increased recognition for represented brands. For this reason, businesses continue to entrust their lead generation initiatives to Perspective Advertising. For more information, please visit: (website).
