Perspective Advertising Geared Up for Amazing Fourth Quarter
Rather than wait for the holiday season, leaders at Perspective Advertising set fourth-quarter goals early in the year. The firm's director discussed strategies to ensure that year-end opportunities for sales and recognition are maximized.
Livonia, MI, December 25, 2015 (Newswire.com) - “It’s no secret that the fourth quarter can make or break a business, whether it’s a retail company or part of the service industry, like we are at Perspective Advertising,” declared Benyamin, the company’s director of operations. “With that in mind, the other leaders and I don’t wait until the holiday season to prepare. We set goals early on, then track our progress to make sure we either meet or exceed our expectations.”
This strategy has worked well for the crew at Perspective Advertising, and the experiential marketers have consistently seen excellent growth resulting from the fourth quarter. Training is at the heart of their success, Benyamin stated. Not only are new associates paired with experienced promoters for both support and guidance from the start of their tenure with the company, but there are several formal learning opportunities scheduled throughout the year.
"It's no secret that the fourth quarter can make or break a business, whether it's a retail company or part of the service industry, like we are at Perspective Advertising,"
Benyamin, Director of Operations
“It’s vital for us to perform well during the holiday season,” said Benyamin. “Not only does it let us maintain our status as the premier provider of dynamic promotions in and around the Detroit area, but it sets us up to start Q1 of the following year with a ton of momentum.”
Perspective Advertising’s Director Gives Tips on How to Prepare for Fourth-Quarter Madness
“Even with a plan, years-end can be hectic,” Benyamin shared. “Well over $650 billion will be on the line during Q4 this year, and every business team wants as big a piece of that pie as possible.” To that end, the Perspective Advertising team offers this advice.
First, all businesses – no matter their size or offerings – should have marketing plans in place as soon as possible. If a team waits until the last minute to figure out how to promote its brand, Benyamin warns, they are wasting valuable time that could be spent selling.
Second, teams should do their best to have solid projections to work with for this time of year. Even a company that hasn’t been in business for a full year can gain information from similar companies.
Third, all team members should know the game plan. How to manage increased sales volume, how shipping is handled, how to provide great customer service – these are topics that should be covered before the fourth quarter, giving associates the know-how and confidence to shine.
Finally, once these fundamentals are in place, Benyamin says it’s time for a business to differentiate itself. “We at Perspective Advertising excel at making brands stand out from the crowd. If you want to finish the fourth quarter strong, this is an absolute necessity.”
About Perspective Advertising
Perspective Advertising is Michigan’s foremost lead-generation firm. Using proven interactive marketing techniques backed by cutting-edge demographic research, Perspective Advertising’s sales and marketing analysts are able to effectively reach key consumer groups and produce excitement for the services they represent. The company’s innovative campaigns have resulted in the generation of significant, viable customer leads and increased recognition for represented brands. For this reason, businesses continue to entrust their lead generation initiatives to Perspective Advertising. For more information, please visit: http://perspectiveadvertisinginc.com/.
