Peridot Promotions, Inc. Focuses Future Goals on Culture

The Peridot Promotions, Inc. team has been setting goals to guide the company's growth in the future. According to Kaley, the firm's director, further developing their culture is a central theme.

​Open any business book and there will most likely be a section on company culture. For Peridot Promotions, Inc. it is a significant part of their plan to compete and grow in coming years. Kaley indicated that she and her colleagues have already laid the foundation of a stellar culture. They are now hoping to transform it into the driving force of their business.

“Culture is a really important aspect of any company,” she asserted. “It contributes to the team, operations, and customer relations. Perhaps the greatest benefit for us is that our culture helps attract and retain the best talent in the industry. The resulting team has been behind every creative campaign we have developed.”

"Culture is a really important aspect of any company,"

Kaley, Company Director

Kaley continued to explain that her company’s culture improves the productivity of team members. Their organizational values focus on energy, teamwork, and persistence. When these ideas are part of daily communication, the Peridot Promotions, Inc. associates begin to truly exemplify them. Similarly, their company’s culture encourages completing work to a high quality.

“Our focus on culture has also helped us work better as a team,” Kaley added. “By getting together for team dinners, bowling, happy hours, and other fun activities, we have become very close. The resulting trust and cohesion has really paid off in the office. We’re a well-oiled machine.”

Peridot Promotions, Inc.’s Director Shares Tips for Cultural Growth

At Peridot Promotions, Inc., Kaley has worked hard to develop the firm’s culture. She shared some of her secrets to success in this effort. Perhaps the most important factor in developing a culture is persistence. According to Kaley, it takes daily encouragement to keep a culture moving in the right direction.

“It is also really important to make sure people get on board,” she added. “Trying to work against the current is very difficult. I brought together my team to discuss our goals for our company culture. Everyone felt like a part of this process, so there was almost universal buy-in. This simple act really facilitated the rest of the process.”

Kaley continued this early success by engaging the team in the entire process. She regularly shares information, good and bad, about what is going on in the company. This helps her to ensure that the initial buy-in she was able to achieve only gets stronger over time.

“Finally, I reward team members for participating,” she concluded. “I make time every day to recognize the associates who really exemplify our cultural goals. It is that sort of minor but regular effort that really matters. Of course, the results of our efforts have already proven to be worth all the hard work.”

About Peridot Promotions, Inc.

Peridot Promotions, Inc. focuses on experiential marketing methods that result in lasting success for the products they promote. The firm’s brand ambassadors use research and market analysis to drive brand growth. Thanks to the firm’s unique campaigns, businesses large and small have been able to improve their bottom-line results. As a result, Peridot Promotions, Inc. has earned the repeat business of a large number of companies. In doing so, they have built a large portfolio of brands that have grown using the team’s outreach efforts. As such, the firm has continued to expand every year. For more on their services, please visit peridotpromotionsinc.com.