Percy3D Hires Richard Freedhoff as Director of Business Development Expanding Toronto Technology Company
Freedhoff to lend expertise to the company's brand-driven clientele seeking value-added services to marketing strategies
Online, May 29, 2012 (Newswire.com) - Percy3D, a creative web services company that encourages people to create their own movie moment using the latest 3D visual effects and multimedia technologies, today announced Richard Freedhoff as the latest new hire to the creative company's growing team. Freedhoff's in-depth insight in the video game, home video, electronics and digital technology industries will be a powerful resource and asset to Percy3D where he joins as Director of Business Development. With his background and intuitive understanding of the convergence between technology and entertainment, Freedhoff is poised to support the company's further growth in a nascent space.
"In this day and age when multimedia technologies are being applied to marketing strategies as an interactive lead-generation medium, Percy3D is well-positioned to serve as a unique and invaluable source to a variety of clients," said Freedhoff. "Percy3D technology is built upon the type of movie-worthy visual effects that is attractive to a new mobile audience, so when it's paired with a company's own social media campaign the end result is direct and powerfully visual. Currently, Percy3D is the only service that provides such technology to studios and companies with strong branding initiatives and I'm excited to further develop its clientele."
With more than 23 years working in the digital and entertainment realm, Freedhoff's experience includes growing Sega Canada's business to $140 million within the first year as Director of Sales. Soon after, he joined the Sony team as Canadian Sales Manager helping to launch Playstation and achieving more than $150 million in sales in less than two years. Freedhoff also served as COO and the Vice President of Sales and Marketing at Hip Interactive aiding its growth in becoming one of Canada's largest video game and home video companies achieving more than $450 million in revenue. With a passion for taking businesses to the next level, he served as a consultant with Gentec International, Inoveris, Allegro Wireless, ES3 and Red Wolf Online. Working with a variety of companies with different goals, Freedhoff has unique insight into the digital interactive space.
"The digital space --and how brand-motivated companies make use of it-- has changed dramatically within the past few years," said Julie Steiner, founder and president of Percy3D. "We're eager to bring aboard someone like Richard who has spent years exploring and understanding how technology has evolved and can aptly introduce how Percy3D services can be harnessed to add value to a company's bottom line."
Currently, Percy3D's client list includes Hollywood studios such as Paramount Pictures and Universal Studios as well as several brand-driven companies in the retail industry.
About Percy3D
Percy3D is a creative web services company that collaborates with businesses to develop a superior and entertaining social digital experience for the consumer while simultaneously supporting lead-generation opportunities through brand-driven marketing. The brand-immersive technology relies on Percy3D's own deep-seated knowledge of the digital entertainment industry to create original or repurposed content using the latest 3D visual effects and multimedia technologies. Once created, consumers have the ability to "put yourself in the picture" and share content via social media through clips, e-vites and e-cards.
Percy3D is a unique entertaining e-delivery mechanism that can improve customer loyalty and increase revenue by affording brands the type of visibility beyond typical digital marketing efforts.