Pathwrangler.com Serves as Crisis Management Tool During Call of the Wild's Yosemite High Country and Zion Trips
Call of the Wild Adventures, Inc. ("COTWA") and our clients have continued to reap the benefits of the partnership with Pathwrangler as a crisis management tool in addition to providing seamless client communication.
Online, November 30, 2013 (Newswire.com) - Call of the Wild Adventures, Inc. ("COTWA") and clients have continued to reap the benefits of the partnership with Pathwrangler. Although Pathwrangler is intended primarily to enhance the client experience and streamline communication for tour operators, Emilie Cortes, President of Call of the Wild, discovered another invaluable component to managing trips with the online trip management system - crisis management.
When the unprecedented California Rim Fire started on August 17, 2013, only 20 days before COTWA's annual Yosemite High Country Day Hiking Trip, it jeopardized the trip before participants had even arrived in Tuolumne Meadows, Yosemite National Park. PathWrangler served as a central communication point where the COTWA team updated clients on fire containment efforts, road closures, ever-changing threat of smoke hazard, and possible complete park closure. Additionally, the team was able to alleviate clients' fears by communicating a Plan B itinerary, and clients were able to commiserate together about the unfortunate situation. Ultimately, the Rim Fire became the third largest wildfire in California's history, but the trip was uninterrupted and ran smoothly as originally planned.
Just one month later, COTWA was scheduled to run the Zion & Bryce Day Hiking Trip on October 13, 2013 when the U.S. federal government shutdown began on October 1, 2013 and all national parks were closed. Once again, COTWA used PathWrangler for streamlined communication to update clients on the status of the government shutdown as well as details of a Plan B itinerary. On October 12, 2013, one day before the trip was scheduled to begin, the Utah state government voted to fund the reopening of the federal lands in Utah to the relief of those affected by the shutdown. Amazingly, Zion and Bryce National Parks reopened, and this trip also went off as originally planned.
Several clear lessons emerged from these two crises:
- The PathWrangler online platform was essential for streamlining communication in a time of crisis so that all stakeholders had consistent information simultaneously.
- Transparency with clients and personal communication was the key to success in both situations. Dialoguing with clients throughout the crisis enabled COTWA to quickly address concerns, strengthen client relationships, and ultimately transform a disastrous situation into a memorable experience with those clients becoming great advocates.
About Call of the Wild
Call of the Wild Adventures, Inc. is the longest-running provider of world-class women's adventure travel, active vacations and outdoor trips to the most unique destinations on the planet. Since its founding in 1978, Call of the Wild has offered hiking, backpacking, sea kayaking, snowshoeing and multi-sport adventures around the globe. Experts in adventure travel for women, we are driven to exceed our clients' expectations at every turn -resulting in rich travel experiences and life-long memories. Call of the Wild is a proud member of the Adventure Travel Trade Association (ATTA) and the Leave No Trace Center for Outdoor Ethics (LNT). More information about upcoming adventures available at www.callwild.com or contact President, Emilie Cortes with any inquiries at trips@callwild.com or at 650-265-1662.
About PathWrangler
Simply put, PathWrangler makes building and storing experiences easier than ever before. Planning an adventure trip or an outdoor excursion is like herding cats. We've built a collaborative web tool that makes trip planning not only easy, but fun. The goal is to empower you so that your only limitation is your imagination and sense of wonder. It can be used just as easily by professional guides running recurring expeditions to the Himalayas to just a handful of avid outdoor enthusiasts planning their next hiking trip in Yosemite. Contact CEO Doug Heinz with any press inquiries at info@pathwrangler.com or 415-309-2242.