Path2Response Announces Formation of a Transformative Marketing Data Cooperative
Experienced Team Leverages Strategic Partnerships, Untapped Data Sources, and Technology to Drive Online and Offline Sales
Louisville, CO, September 10, 2015 (Newswire.com) - Path2Response announced today the launch of a transformative Data Cooperative. This innovative solution is based on Brand supplied multi channel transaction data combined with online intent data. For the first time this information will be aggregated and segmented using advanced technology and machine-learning techniques to identify highly relevant audiences for marketers.
Path2Response has partnered with 4Cite Marketing and other leading technology, data, and media companies. These partnerships allow Path2Response to leverage both broad Internet intent information and focused transaction data. Integrating these sources results in improved customer acquisition and retention outcomes for marketers in both online and offline media.
"The founders of Path2Response revolutionized Customer Acquisition and changed the direct marketing industry. Their commitment to build on that expertise to deliver quality acquisition and retention opportunities, combined with our state of the art delivery systems and expert knowledge, will help us provide value to the direct marketing community."
Jack Sturn, Senior Vice President of Business Development, 4Cite Marketing
Tony White, the founder of the Cooperative Marketing Data Industry and a principal investor in Path2Response said, “for years, we have been watching companies pay lip service to the idea of truly combining and applying online and offline data for marketing purposes. The offline data is powerful but scarce and the online data is plentiful but largely untapped. Only by harnessing the latest technology and expertise can these data be optimized for marketing purposes. Path2Response starts with a clean slate and will be a true innovator in this space.”
“We are thrilled to be partnering with an innovative company like Path2Response,” said Jack Sturn, Senior Vice President of Business Development for 4Cite. “The founders of Path2Response revolutionized Customer Acquisition and changed the direct marketing industry. Their commitment to build on that expertise to deliver quality acquisition and retention opportunities, combined with our state of the art delivery systems and expert knowledge, will help us provide value to the direct marketing community.“
“Partnering with progressive companies across media, technology, and data science provides our client partners with access to information that previously they could only dream of” said Brian Rainey, CEO of Path2Response. “Using new technologies, advanced platforms, and a wealth of prior experience Path2Response is focused on new customer acquisition and customer retention for the benefit of our clients.”
About Path2Response
Path2Response combines an experienced team with untapped data sources, the latest open source technology, and leading edge data science to deliver improved ROI for their client partners in both offline and online channels. Path2Response is based in Louisville, Co. Please visit us at www.path2response.com
About 4Cite Marketing
Headquartered in Albany, NY 4Cite Marketing, a leading data management and marketing services company, 4Cite partners with marketers of many well-known brands to develop online and offline programs that deliver profitable results. The 4Cite product suite is designed to help its clients attract and retain customers across multiple channels by leveraging comprehensive data assets backed by state of the art delivery technologies. For more information, visit www.4Cite.com.