Outside Magazine Names Mfa As One Of America's Best Places To Work In 2012
High scores on Outside's annual survey for employees land Mfa on the list
Online, August 2, 2012 (Newswire.com) - Missy Farren & Associates (Mfa) Ltd., a New York City based public relations and marketing agency, has been named to Outside Magazine's 2012 Best Places to Work list. Mfa specializes in lifestyle, travel and sports PR and strategy development, concept implementation, and traditional and digital communications for such powerful brands as Schwinn, Cannondale, Target and its Shaun White line, Disneyland, Colorado Ski Country USA, Colonial Williamsburg, The Ritz-Carlton Hotels of New York and The Little Nell.
Approaching two decades in business, the agency is known in the industry as a group of talented communications professionals that "get it and get things done." Focused on fusing personal interests with professional success, the team's limitless creativity and work ethic allow the organization to deliver outstanding results while also providing a motivating, challenging and rewarding work environment. The company's philosophy is to hire adults, who in turn are held accountable and given autonomy. This means more time out of the office to focus on work / life balance - important to this team of surfers, snowboarders, cyclists, runners, divers and travelers.
Mfa clients often use the agency's office as a home away from home when traveling on business. Mfa is also a home away from home for many of our team's dogs who have become integral parts of the Mfa family. The team will toast its inclusion in the issue with its own Olympics scheduled on the heels of the London 2012 games. The Mfa Olympiad will celebrate global athletic achievements in London and Mfa's tenth year working with summer and winter Olympic athletes and brands since Salt Lake City 2002.
Outside's "Best Places to Work" project celebrates the innovative companies setting a new standard for a healthy work-life balance. The list was compiled with the help of the Outdoor Industry Association and Best Companies Group. The magazine has each nominee complete confidential employee-satisfaction surveys and thorough employer questionnaires regarding benefits, policies and practices. The results are then analyzed to determine the top 100 companies in the United States who best enable employees to balance productivity with an active, eco-conscious lifestyle.
About Mfa
Mfa was founded in 1994 by Missy Farren, whose prior career highlights had spanned the re-launch of Cunard's QE2 and the resurgence of Swatch watches. Missy strived to develop an agency that would fulfill the strategic communication needs and unparalleled client service she had needed during her in-house marketing experience. Today, Mfa continues to operate under Missy's mantra that every action matters. Current clients include The Colonial Williamsburg Foundation; Dorel Recreation & Leisure (Schwinn, Cannondale, Mongoose, GT Bikes, Sugoi); Target; Cayman Islands Department of Tourism; Alli, Alliance of Action Sports; NBC's Dew Tour; The Ritz-Carlton Hotels of New York; The Little Nell; Golden Horseshoe Golf Club; and more. For more information visit www.mfaltd.com.
About Outside
Outside is America¹s leading active lifestyle brand. For more than 30 years, Outside has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The Outside family includes Outside magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer's Guides, Outside Online, Outside Television, Outside Events, Outside+ tablet edition, and Outside Books. Visit us online and on Facebook.
ABOUT THE BEST COMPANIES GROUP
Best Companies Group works with national and local partners around the country to establish and manage "Best Places to Work," "Best Companies," and "Best Employers" programs on a national, statewide, and regional basis. Through its thorough workplace assessment, utilizing employer questionnaires and employee-satisfaction surveys, BCG identifies and recognizes companies who have been successful in creating and maintaining workplace excellence.
ABOUT THE OUTDOOR INDUSTRY ASSOCIATION
Founded in 1989, Outdoor Industry Association (OIA) is the premier trade association for companies in the active outdoor recreation business. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. Outdoor Industry Association seeks to ensure a healthy and diverse specialty retail and supply chain based on quality, innovation and service. To this end, OIA works diligently to raise the standards of the industry; increase participation in outdoor recreation to strengthen business markets; provide support services to improve member profitability; represent member interests in the legislative/regulatory process; promote professional training and education; support innovation; and offer cost-saving member benefits. Search for outdoor-industry jobs is at OIA's career center: www.outdoorindustry.org.