Only 6 Weeks Before The 10th Annual World Food Technology & Innovation Summit 2012 Is Taking Place!

Online, January 26, 2012 (Newswire.com) - This year's World Food Technology & Innovation Summit will take place at the City West Hotel, Dublin, Ireland. There are a limited number of delegate places left. You can secure your place on our website http://www.foodinnovate.com/or call us on +44(0)20 7202 7690.

This summit will bring together over 200+ senior level world leaders in research and development, innovation and NPD to debate, and shape the future of the food industry. The programme highlights the most effective strategies, tools and techniques to maximise innovation, competitiveness and profitability in new market conditions.

The programme will feature key topics such as:

•Successfully communicating with evolving ethical consumer mindsets
Determining and responding to future requirements: Organic vs. fair trade vs. local or authentic
•Taking long term vs. short term approaches to sustainability
Moving away from sustainability announcements towards real sustainability and fully understanding the total cost of ownership
•Harnessing the power of social media to create new consumer interaction and innovation strategies
Capitalising on the long-term implications of the growth of the internet and social media for food and drinks innovations and marketing approaches
•Preparing the innovation pipeline for 3 possible future economic scenarios
Understand regional differences in the drivers of change in consumer trends
•Strengthening the brand against private label competition
Successfully using on pack advertising and consumer communication strategies to fully state product credentials
•Capitalising on the growth in premium and luxury food sales
Understanding premium and super premium buyers and responding with the right products and price points
•Incorporating new disruptive technologies into the innovation strategy
Developing the required technology to deliver innovation through new packaging or ingredients

The conference structure is designed to help you:

•Learn how to target increasingly sophisticated post recession consumers
•Understand the new perception of value
•Communicate true expressions of honesty to fully connect with consumers
•Create food simplicity and communicate the inherent benefits
•Understand the latest health trends and how they will impact innovation
•Strengthen your brand against the private label invasion
•Develop a successful social media marketing campaigns
•Ensure you become a first in class brand and leave the rest behind

Speakers include:

•Todd Eden, Head of Technical Innovation, Britvic Soft Drinks Ltd
•Roger Leech, Open Innovation Portfolio & Scouting Director, Unilever
•Edward Burgers, R&D Director SLIF, Sara Lee
•Ian Noble, Senior R&D Director - Breakthrough Foods Innovation Europe, PepsiCo
•Helen Munday, Director Scientific and Regulatory Affairs, Coca-Cola North West Europe and Nordics
•Richard Ebenbeck, Director - Consumer and Market Insights, Wrigley

The WTG event structure composes of presentations with current themes, panel discussions and workshops. In addition pre-arranged one-to-one meetings enable close networking possibilities. Delegates and Sponsors will meet only those who express mutual interest in a personal meeting to maximise possible business connections at the event.

Event Facts and Figures:

-10th Annual World Food Technology and Innovation Summit is a 2 day conference
-The event is taking place in Dublin, Ireland offering delegates the rare opportunity to meet with other attendees, arrange one-to-one meetings with leading speakers Unilever, PepsiCo, Wrigley and Coca-Cola
-Around a 200 end users are to be expected
-Visit http://www.foodinnovate.com/ or call +44 (0) 2072027690 for further information